# WeAdU

WeAdU is the public name. The company is WeAdU Ltd, Companies House 11723790, incorporated on 12 December 2018. The Google Ads practice dates from 2002. That is not the incorporation date. Google Premier Partner 2024, 2025 and 2026. Contact: jeff@weadu.com and +44 20 3835 5757. Offices published on the about page: Uckfield (registered office), Miami, Tamarin. WeAdU manages Microsoft Advertising as a service – not as a Microsoft-certified partner.

> Google, Microsoft and Meta Ads for multi-brand resellers. Fee: a percentage of ad budget, adjusted to ROAS. Google Premier Partner. You own your accounts.

## Pages
- [WeAdU – AI-boosted paid media for brand resellers](https://weadu.com/): Google, Microsoft and Meta Ads for multi-brand resellers. Fee: a percentage of ad budget, adjusted to ROAS. Google Premier Partner. You own your accounts.
- [About WeAdU – 24+ years of paid media for brand resellers](https://weadu.com/about/): Google Ads practice since 2002, led by Jean-François (Jeff) Pen. Google Premier Partner. 24+ years and $241M+ in sales generated for brand resellers.
- [Paid media – Google, Microsoft & Meta Ads | WeAdU](https://weadu.com/services/): Google, Microsoft and Meta Ads paid as a percentage of your ad budget, adjusted to your ROAS. Refine, Test, Automate, Scale. You own your accounts.
- [Free Starter Google Ads audit – 3 cost-killing fixes | WeAdU](https://weadu.com/audit/): Free Google Ads audit: three cost-killing changes on one campaign (read-only access). Standard £149 / €179 / $199 or Advanced £749 / €899 / $999.
- [Break-even ROAS calculator for multi-brand retailers | WeAdU](https://weadu.com/tools/break-even-roas/): Enter gross margin, monthly ad spend and current ROAS. See the break-even ROAS before Google Ads makes you a penny – free, no email required.
- [Impression share calculator | WeAdU](https://weadu.com/tools/impression-share/): Divide impressions recorded by eligible impressions. The share stays in your browser. Free, no email. The audit covers Google Ads only.
- [Pricing – % of ad budget, adjusted to ROAS | WeAdU](https://weadu.com/pricing/): Tiered percentage of monthly ad budget in each country (15% down to 1%), times actual ROAS over target ROAS. Minimum £600 / €700 / $800 per country.
- [Case studies – named client results | WeAdU](https://weadu.com/case-studies/): Real Google Ads results for 32 named accounts – electronics, motorsports, culinary, costumes, marketplaces, luxury, and more – named with client permission.
- [Blog – Google Ads insights for brand resellers | WeAdU](https://weadu.com/blog/): Practical Google Ads, Performance Max, and paid-media guidance for multi-brand resellers – written for search and AI discovery.
- [Legal notice | WeAdU](https://weadu.com/legal/): Publisher, company details, and hosting information for the WeAdU website.
- [FAQ – Google Ads, pricing & getting started | WeAdU](https://weadu.com/faq/): Answers to 21 common questions about WeAdU: Google Premier Partner, pricing as a percentage of your budget adjusted to your ROAS, and no lock-in.
- [Microsoft Advertising (Bing Ads) Agency | WeAdU](https://weadu.com/microsoft-ads/): Microsoft Advertising for resellers: lower CPCs, exclusive high-income searchers. AI-boosted, fees tied to your ROAS. No lock-in. Free Google Ads audit.
- [Google Premier Partner 2024–2026 | WeAdU](https://weadu.com/google-premier-partner/): WeAdU is a Google Premier Partner (2024, 2025, 2026). Award criteria, what the status brings to your account, and the public Google Partners profile.
- [Become a partner | WeAdU](https://weadu.com/become-a-partner/): Platforms, agencies and technology partners: referral and co-management with WeAdU. Selective fit, clearly defined performance.
- [Google Ads glossary](https://weadu.com/glossary/): GTIN, MPN, supplemental source, free listing, brand exclusion, break-even ROAS and impression share. The audit covers Google Ads only.
- [What is a GTIN in a multi-brand feed?](https://weadu.com/glossary/gtin/): A GTIN (Global Trade Item Number) is the trade item number assigned by the manufacturer: UPC, EAN, JAN or ISBN. In a multi-brand feed, the gtin attribute receives that number and not the store's own code: submit it only when it is certain, and do not guess it.
- [What is an MPN in Google Merchant Center?](https://weadu.com/glossary/mpn/): An MPN (Manufacturer Part Number) is the manufacturer's reference for a product. In Google Merchant Center, the mpn attribute receives that reference: it is required when the manufacturer assigned no GTIN, and optional for a custom item or one with no clear reference.
- [What is a brand exclusion on Performance Max?](https://weadu.com/glossary/brand-exclusion/): A brand exclusion list, on Performance Max, is a list of brands from Google Ads, applied as an exclusion on the campaign. Ads no longer trigger on queries associated with those brands.
- [What is an unavailable product page?](https://weadu.com/glossary/unavailable-product-page/): An unavailable product page, in Google Merchant Center, is a landing page Google cannot open. While that page stays unreachable, the product stops serving: it is not an out-of-stock status.
- [What is break-even ROAS?](https://weadu.com/glossary/break-even-roas/): Break-even ROAS is the multiple at which gross margin covers Google Ads spend. The formula published on the audit page is: break-even ROAS = 1 ÷ gross margin, before overhead.
- [What is impression share in Google Ads?](https://weadu.com/glossary/impression-share/): Impression share is the percentage of impressions recorded out of the eligible impressions. It is not CTR, which compares clicks with impressions already received.
- [What is a free product listing (free listing)?](https://weadu.com/glossary/free-listing/): A free product listing (free listing) is a way to show a product on Google at no cost, with the offer details, from Merchant Center. If the product is eligible, it may appear on Search, Images, Lens, YouTube, Gemini, the Shopping tab, Maps and the products module on a Business Profile: the help points to product pages, not a homepage, a shipping or returns page, or a category page.
- [What is an item group ID in Merchant Center?](https://weadu.com/glossary/item-group-id/): The item group id attribute [item_group_id] groups, in Merchant Center, the variants of one product. Only one detail sets the variants apart: colour, size, memory or screen.
- [What is the brand attribute in Merchant Center?](https://weadu.com/glossary/brand/): The brand attribute [brand] names, in Merchant Center, the brand of the product. The name is shown to customers.
- [What is a supplemental data source in Merchant Center?](https://weadu.com/glossary/supplemental-data-source/): A supplemental data source updates product attributes that are already in a primary data source. It supplies or updates attributes missing from the original file, and it does not add or remove products.
- [What is Shopping campaign priority?](https://weadu.com/glossary/shopping-campaign-priority/): Shopping campaign priority is Low, Medium or High on a standard Shopping campaign. The help read on 4 October 2026 reserves it for the same product in several Shopping campaigns in the same country.
- [What is a feed label in Merchant Center?](https://weadu.com/glossary/feed-label/): A feed label names, in Merchant Center, the product data sources a campaign can advertise together. The help read on 5 October 2026 keeps only one label per Shopping, Demand Gen or Performance Max campaign.
- [What is the availability attribute in Merchant Center?](https://weadu.com/glossary/availability/): The availability attribute [availability] says, in Merchant Center, whether the product can be ordered. The help read on 5 October 2026 makes it required for every product, and the data source must follow the site.
- [Proof and method | WeAdU](https://weadu.com/proof-and-method/): Homepage figures and the Refine, Test, Automate, Scale method already on weadu.com. This page adds no new figure.
- [How to verify WeAdU | WeAdU](https://weadu.com/verify-weadu/): Companies House 11723790, the Google Partners profile, and the pages on weadu.com. This page quotes no review and gives no postal address.
- [Google Ads advertiser verification | WeAdU](https://weadu.com/google-ads-advertiser-verification/): What Google Ads advertiser verification is, and what weadu.com already publishes. No price and no success rate.
- [Google Ads for multi-brand resellers | WeAdU](https://weadu.com/google-ads-multi-brand-resellers/): Published method, fees and Google Ads audit for multi-brand resellers. The longer article stays on the blog.
- [Compare ways to run Google Ads | WeAdU](https://weadu.com/google-ads-comparison/): In-house, freelance or an agency, with no other firm named. Only WeAdU’s published offer is priced here.
- [Google Ads Best Practices for Multi-Brand Resellers | WeAdU](https://weadu.com/resources/): Free Google Ads field guide for multi-brand resellers: the 2026 edition by email, plus 14 retrospective editions from 2012 to 2025 to download as PDF.

## Blog
- [Why does Merchant Center disapprove a product?](https://weadu.com/blog/why-merchant-center-disapproves-a-product/): A disapproved Merchant Center product stops showing. A warning can still show it. The free audit covers Google Ads only.
- [How to choose a Google Ads agency for ecommerce](https://weadu.com/blog/how-to-choose-google-ads-agency-ecommerce/): Google Ads practice since 2002, Premier Partner 2024, 2025 and 2026, fees tied to ROAS. You keep your accounts.
- [Free Google Ads audit: what you receive](https://weadu.com/blog/free-google-ads-audit-what-you-receive/): Free Starter audit: three cost-killing changes on one Google Ads campaign. Paid Standard and Advanced audits usually take 5 business days.
- [A Google Ads agency for multi-brand ecommerce resellers](https://weadu.com/blog/google-ads-agency-ecommerce-multi-brand-resellers/): WeAdU helps multi-brand resellers on Google Ads. Fees tied to ROAS. You keep your accounts. Case-study figures copied as published.
- [Why Brand Resellers Need a Different Google Ads Architecture](https://weadu.com/blog/brand-reseller-google-ads-architecture/): Multi-brand catalogues need Shopping and PMax architecture built for SKUs, feeds and custom labels – not generic SMB Search setups.
- [Refine → Test → Automate → Scale: A Practical Playbook for Paid Media](https://weadu.com/blog/refine-test-automate-scale-paid-media/): A practical Refine → Test → Automate → Scale playbook for brand resellers – Google Ads, feeds, bidding, and where AI helps.
- [When Microsoft Ads and Meta Catalog Ads Add Incremental Revenue for Resellers](https://weadu.com/blog/microsoft-meta-incremental-to-google/): When to add Microsoft Shopping and Meta catalog ads after Google is solid – lower Bing CPCs and true demand creation.
- [Google Ads Agencies That Charge Based on ROAS: How Fees Tied to ROAS Work](https://weadu.com/blog/google-ads-agency-fees-tied-to-roas/): Flat retainer, % of spend or a fee tied to ROAS? How each Google Ads agency fee model works for ecommerce resellers, with a worked example.
- [Google Ads for Wholesale Jewellery Resellers: The B2B Buyer Problem Nobody Solves](https://weadu.com/blog/google-ads-wholesale-jewellery-resellers/): Wholesale jewellery brands on Google face a structural mismatch: consumer-intent platforms, B2B buyers. Here's how to bridge the gap with feed-only PMax and B2B keyword architecture.
- [Google Ads for Sports Equipment Resellers: Niche Audiences, Broad Catalogues, and the Segmentation Problem](https://weadu.com/blog/google-ads-sports-equipment-resellers/): Sports equipment resellers sell to highly specific buyers – martial artists, cyclists, climbers – but run campaigns that treat them all the same. Here's the segmentation strategy that fixes it.
- [Google Ads for Smart Home Brand Resellers: Competing on Products You Didn't Build](https://weadu.com/blog/google-ads-smart-home-brand-resellers/): Smart home resellers compete directly with brand manufacturers on the same SKUs. Here's how to win that fight with campaign architecture that manufacturers can't replicate.
- [Google Ads for Food and Supplement Resellers: Feed Precision, Buyer Specificity, and the Replenishment Loop](https://weadu.com/blog/google-ads-food-supplements-resellers/): Specialty food and supplement resellers have a structural Google Ads advantage – high-specificity buyers and repeat purchase patterns. Here's how to build campaigns that capture both.
- [Google Ads for Collectibles and Memorabilia Resellers: Unique Products, Long-Tail Queries, and the High-Intent Collector](https://weadu.com/blog/google-ads-collectibles-memorabilia-ecommerce/): Collectibles and memorabilia present a unique Google Ads challenge: one-of-a-kind items, highly specific buyers, and purchase intent that can't be captured with standard keyword campaigns. Here's what works.
- [What Is a Good ROAS for a Brand Reseller?](https://weadu.com/blog/good-roas-brand-reseller/): For a multi-brand e-commerce reseller, a good ROAS typically sits between 6x and 12x. What matters is incrementality, margin coverage, and brand-level segmentation – not a blended average. WeAdU clients average a higher ROAS in 70% of cases.
- [Google Ads vs Microsoft Ads for Multi-Brand Retailers](https://weadu.com/blog/google-ads-vs-microsoft-ads-resellers/): Multi-brand resellers should start with Google Ads (Shopping/PMax) as the core revenue engine, then add Microsoft Advertising for incremental reach at 30-40% lower CPCs. Meta Ads comes third, for demand creation.
- [How to Structure Performance Max for a Large Reseller Catalog](https://weadu.com/blog/performance-max-structure-reseller-catalog/): For large reseller catalogs, structure Performance Max in three tiers: Top Brands, Anchors, and Everything Else, with daily automated feed classification so budget follows real performance.
- [What Is MAP Pricing and Why It Makes Google Ads Harder for Resellers](https://weadu.com/blog/map-pricing-google-ads-resellers/): MAP (Minimum Advertised Price) restricts the price resellers can show in Google Shopping ads – violations risk losing brand authorization. The fix is MAP-aware feed management: custom labels, daily price audits, and careful bidding rules.
- [How to Recover a Suspended Google Ads Account](https://weadu.com/blog/recover-suspended-google-ads-account/): To recover a suspended Google Ads account: diagnose the exact violation, fix it completely, then submit one precise, documented appeal. Never create a new account. The Google Ads practice has managed suspension recoveries for over 24 years.

## Case studies
- [8.00× ROAS Sustained Through 50.00× Growth – Wellbots](https://weadu.com/case-studies/electronics-reseller/): Wellbots. 8.00× ROAS. 50.00× Growth. 12 years Window. Electronics Sector. Wellbots is a US online retailer specialising in consumer electronics. Based in New York, the company has partnered with WeAdU since 2014 to grow its paid-media presence on Google Ads, Microsoft Advertising, and Meta.
- [+116.67% Orders – Exact-part Search and Merchant Center feed for repair and customization – Flo Motorsports](https://weadu.com/case-studies/motorsports-parts-retailer/): Flo Motorsports. +116.67% Orders. 5.00× → 6.50× ROAS. Motorsports parts Sector. Flo Motorsports (flomotorsports.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2025 vs April 1–June 30, 2025.
- [7.11× Average ROAS Over Six Years – OliveNation](https://weadu.com/case-studies/culinary-ingredients/): OliveNation. 7.11× ROAS. 2020–2025 Window. 7.50× Peak ROAS. Culinary ingredients Sector. OliveNation is a US e-commerce brand specialising in premium flavoring extracts, spices, and culinary ingredients.
- [+68.80% Conversions – Segmenting Shopping by Tool Category for a French Woodworking Tools Retailer – HM Diffusion](https://weadu.com/case-studies/woodworking-tools-retailer/): HM Diffusion. +68.80% Conversions. 4.00× → 4.65× ROAS. Power tools Sector. HM Diffusion (hmdiffusion.com) is a French online retailer of specialized woodworking tools, machines and accessories.
- [+32.00% ROAS – Beating Seasonality for a French Outdoor Sports Retailer – SportAixTrem](https://weadu.com/case-studies/outdoor-sports-retailer/): SportAixTrem. +32.00% ROAS. 20.00× Peak ROAS. Outdoor sports Sector. SportAixTrem is a multi-season French e-commerce retailer offering ski, cycling, running and streetwear gear. Demand peaks in winter but softens sharply during the spring–summer transition months, creating cash-flow pressure and inventory risk.
- [+82.10% Conversions – Target ROAS on High-Margin SKUs for a US Cleanroom and Lab Safety Supplier – Harmony Lab & Safety Supplies](https://weadu.com/case-studies/lab-safety-supplies-distributor/): Harmony Lab & Safety Supplies. +82.10% Conversions. 4.40× → 5.10× ROAS. Industrial supplies Sector. Harmony Lab & Safety Supplies (harmonycr.com) is a US supplier of cleanroom equipment, lab materials and safety consumables (PPE).
- [+65.50% Conversions and +18.01% ROAS for a French Medical Equipment Retailer – Robé Médical](https://weadu.com/case-studies/medical-apparel-retailer/): Robé Médical. +65.50% Conversions. 4.10× → 4.84× ROAS. Medical apparel Sector. Robé Médical is a French distributor of medical equipment, healthcare consumables and professional supplies, selling a catalogue of several thousand medical references to healthcare practitioners and institutions.
- [7.00× ROAS in 60 Days for an Authorized Luxury Boutique – Montblanc Bordeaux](https://weadu.com/case-studies/luxury-boutique/): Montblanc Bordeaux. 7.00× ROAS. 60 days Window. Luxury Sector. Montblanc Bordeaux is an authorized boutique retailer of an iconic European luxury house (writing instruments, leather goods, fine watches), based in France. The boutique carries the full prestige of the house's name without being the brand itself. That distinction is everything in paid media.
- [Category Feed-Only Asset Groups with Video Expansion for a US Costume Retailer – HalloweenCostumes.com](https://weadu.com/case-studies/seasonal-costumes-retailer/): HalloweenCostumes.com. 26,741.00 Conversions. 3.34× → 4.43× ROAS. Seasonal costumes Sector. HalloweenCostumes.com is a leading US online retailer specialising in costumes and accessories for themed events – a vast inventory across all age groups in one of the most competitive seasonal categories in e-commerce.
- [Category Feed-Only PMax & Bulk-Order Geo Targeting for a US Online Confectionery Retailer – CandyStore.com](https://weadu.com/case-studies/online-confectionery-retailer/): CandyStore.com. +112.70% Conversion value. 2.84× → 4.37× ROAS. Confectionery Sector. CandyStore.com is a US online confectionery retailer offering a wide range of sweets and seasonal candy – a highly visual, impulse-driven category with sharp demand peaks around major holidays.
- [Category Audience Signals & Device-Segmented Search for a US Yoga & Activewear Retailer – Yoga Clothing For You](https://weadu.com/case-studies/yoga-activewear-retailer/): Yoga Clothing For You. 3.18× → 3.93× ROAS. +74.80% Conversions. Yoga & activewear Sector. Yoga Clothing For You is a US e-commerce retailer specialising in yoga apparel and activewear accessories – a competitive niche where product visibility and search intent alignment drive conversion.
- [Faith-Centered Creative Testing & Structured Asset Groups for a US Religious Gifts Retailer – Christian Gifts Place](https://weadu.com/case-studies/religious-gifts-retailer/): Christian Gifts Place. 2.58× → 3.11× ROAS. +75.50% Revenue. Religious gifts Sector. Christian Gifts Place is a US e-commerce retailer specialising in faith-based gifts, home décor, jewelry and personalised Christian keepsakes – a niche audience with strong seasonal gifting peaks.
- [+87.10% Orders – Split Feed-Only Performance Max: HD Car Care car-care products versus Wedding Sparklers – Trafalgar Group Trading](https://weadu.com/case-studies/car-care-multi-brand-retailer/): Trafalgar Group Trading. +87.10% Conversions. 4.14× → 5.04× ROAS. Car care retail Sector. Trafalgar Group Trading (trafalgargrouptrading.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2026 vs April 1–June 30, 2026.
- [+74.60% Conversions – Segmenting a Multi-Brand B2B Account by Product Line for a UK Industrial Flooring Supplier – Express Matting](https://weadu.com/case-studies/industrial-flooring-retailer/): Express Matting. +74.60% Conversions. 4.21× → 4.95× ROAS. Industrial supplies Sector. Express Matting (Express Matting Services Ltd) is a UK supplier of industrial flooring, anti-slip matting, access barriers and sports flooring tiles.
- [+90.02% Orders – Shopping with rich lighting attributes, renovation queries and dynamic remarketing – Eggcellent Lighting](https://weadu.com/case-studies/designer-lighting-retailer/): Eggcellent Lighting. +90.02% Conversions. 3.53× → 4.55× ROAS. Designer lighting Sector. Eggcellent Lighting (eggcellentlighting.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–February 28, 2025 vs March 1–April 30, 2025.
- [+74.96% Orders – Performance Max on high-margin pro audio and hi-fi, cheap cables excluded – Mag Sound](https://weadu.com/case-studies/pro-audio-equipment-retailer/): Mag Sound. +74.96% Conversions. 4.56× → 5.81× ROAS. Audio & headphones Sector. Mag Sound (mag-sound.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2025 vs April 1–June 30, 2025.
- [+70.08% Orders – Performance Max on kibble subscriptions and recurring delivery, retention over one-off bags – TotalPet](https://weadu.com/case-studies/pet-supplies-retailer/): TotalPet. +70.08% Conversions. 3.75× → 4.34× ROAS. Pet supplies Sector. TotalPet (totalpet.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2025 vs April 1–June 30, 2025.
- [+162.22% Orders – Cannes Festival and summer-peak Search on haute horlogerie, with Croisette location extensions – Mont Blanc Boutique Cannes](https://weadu.com/case-studies/riviera-luxury-boutique/): Mont Blanc Boutique Cannes. +162.22% Conversions. 5.25× → 7.15× ROAS. Luxury Sector. Mont Blanc Boutique Cannes (montblanc-boutique-cannes.com) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2025 vs April 15–July 15, 2025. This is the Cannes boutique on the Croisette, a separate account from Montblanc Bordeaux.
- [+80.02% Orders – Black Friday Shopping with uncompetitive SKUs cut, ROAS held above a thin-margin floor – Tech Outpost](https://weadu.com/case-studies/consumer-tech-accessories/): Tech Outpost. +80.02% Conversions. 6.55× → 7.34× ROAS. Electronics Sector. Tech Outpost (tech-outpost.com) ran Google Ads with WeAdU. The comparison uses two dated windows – July 1–September 30, 2024 vs October 1–December 31, 2024.
- [+53.57% Industrial orders – Exact part-number Search on obsolete chips for industrial buyers – Rochester Electronics](https://weadu.com/case-studies/semiconductor-distributor/): Rochester Electronics. +53.57% Conversions. 5.53× → 7.24× ROAS. Semiconductor distribution Sector. Rochester Electronics (rocelec.com) ran Google Ads with WeAdU. The comparison uses two dated windows – April 1–June 30, 2020 vs April 1–June 30, 2021.
- [+141.09% Orders – B2B laboratory Search with Target ROAS on high-ticket instruments – Simply PCR](https://weadu.com/case-studies/lab-equipment-supplier/): Simply PCR. +141.09% Conversions. 4.86× → 6.12× ROAS. Lab equipment Sector. Simply PCR (Simply PCR Inc.) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2022 vs July 1–September 30, 2022 (second quarter of 2022 not in the comparison).
- [+75.03% Orders – Shopping feed by room, low-intent exclusions and Target ROAS – Super Area Rugs](https://weadu.com/case-studies/area-rugs-retailer/): Super Area Rugs. +75.03% Conversions. 3.98× → 4.53× ROAS. Home goods Sector. Super Area Rugs (superarearugs.com) ran Google Ads with WeAdU. The comparison uses two dated windows – April 1–June 30, 2021 vs July 1–September 30, 2021.
- [+74.28% Orders – Shopping and Performance Max on food processors and pro knives, with review snippets and fast-delivery callouts – Cuistou](https://weadu.com/case-studies/kitchenware-retailer/): Cuistou. +74.28% Conversions. 3.50× → 4.03× ROAS. Kitchenware Sector. Cuistou (cuistou.fr) ran Google Ads with WeAdU. The comparison uses two dated windows – January 1–March 31, 2021 vs April 1–June 30, 2021.
- [+74.20% Orders – Budget ramp before the sales, Shopping on seasonal dresses, unit margin protected – Pretty Lady](https://weadu.com/case-studies/womens-fashion-boutique/): Pretty Lady. +74.20% Conversions. 3.12× → 3.84× ROAS. Women's fashion Sector. Pretty Lady (pretty-lady.fr) ran Google Ads with WeAdU. The comparison uses two dated windows – March 1–May 31, 2021 vs June 1–August 31, 2021.
- [+92.50% Conversions – Scaling a Summer Peak for an Outdoor Gear & Action-Camera Retailer – ActivHawks](https://weadu.com/case-studies/action-camera-gear-retailer/): ActivHawks. +92.50% Conversions. 3.80× → 4.60× ROAS. Outdoor sports Sector. ActivHawks is an e-commerce retailer specializing in outdoor gear accessories, action cameras and drone components, serving sports and outdoor enthusiasts. Demand concentrates around the summer peak in outdoor sports activity, when shoppers stock up on nomadic video equipment.
- [+184.62% Pallets delivered – Winter-peak Shopping at a high ROAS target on thin pallet margins, unserved zones excluded – Simply Feu](https://weadu.com/case-studies/firewood-pellets-retailer/): Simply Feu. +184.62% Conversions. 6.54× → 8.22× ROAS. Firewood and pellets Sector. Simply Feu (simplyfeu.com) ran Google Ads with WeAdU. The comparison uses two dated windows – September 1–November 30, 2021 vs December 1, 2021–February 28, 2022.
- [+523.00% Conversions in the First 60 Days – Inomega](https://weadu.com/case-studies/security-cameras-retailer/): Inomega. +523.00% Conversions. 60 days Window. 2020 Window. Security cameras Sector. Inomega is a French retailer of video-surveillance equipment and security cameras. This study covers a **brand-new Google Ads account** – first delivery, not an optimisation of a mature setup.
- [+70.80% Conversions – Automating Shopping Feed Management for a French Home Decor and Furniture Retailer – Atelierdeladeco.com](https://weadu.com/case-studies/home-decor-retailer/): Atelierdeladeco.com. +70.80% Conversions. 4.12× → 4.85× ROAS. Designer furniture Sector. Atelierdeladeco.com is a French e-commerce retailer specializing in interior decor, home linens and on-trend furniture.
- [+78.30% Conversions – Restructuring Shopping & Search for a French Furniture and Decor Retailer – Delamaison.com](https://weadu.com/case-studies/furniture-decor-retailer/): Delamaison.com. +78.30% Conversions. 4.11× → 4.80× ROAS. Designer furniture Sector. Delamaison.com is a French e-commerce retailer specializing in furniture, home linens and decor.
- [+82.11% Conversions – Restructuring a Discount Retailer's Account by Department – Gifi](https://weadu.com/case-studies/discount-home-goods-retailer/): Gifi. +82.11% Conversions. 3.90× → 4.70× ROAS. Home goods Sector. Gifi (gifi.fr) is a French discount retailer selling home goods, decor, and everyday products across a wide range of departments.
- [+332.00% New-Customer Conversions – Scaling Google Shopping Automation Across Europe – eBay](https://weadu.com/case-studies/global-online-marketplace/): eBay. +332.00% Conversions. 5.01× → 6.01× ROAS. Marketplace Sector. eBay operates a global, multi-category online marketplace connecting buyers and sellers. This case study covers its European Google Shopping campaigns.
- [+383.00% Conversion Value – Pre-Launch Google Ads for a German Designer Furniture Marketplace – Cocoli](https://weadu.com/case-studies/designer-furniture-marketplace/): Cocoli. +383.00% Conversion value. Designer furniture Sector. Cocoli is a Germany-based marketplace for preloved designer furniture and conscious living. The team came to WeAdU before launch – they knew the time was right to drive revenue from online sales from day one.

## Other languages
- [Français](https://weadu.com/fr/)
- [Paid media – Google, Microsoft et Meta Ads | WeAdU](https://weadu.com/fr/services/): Google, Microsoft et Meta Ads en pourcentage du budget, ajusté à votre ROAS. Affiner, Tester, Automatiser, Passer à l'échelle. Vous gardez vos comptes.
- [Tarifs – % du budget pub, ajusté au ROAS | WeAdU](https://weadu.com/fr/tarifs/): Pourcentage dégressif du budget mensuel dans chaque pays (15 % à 1 %), fois le ROAS réel sur le ROAS cible. Minimum £600 / €700 / $800 par pays.
- [FAQ – Google Ads, tarifs et démarrage | WeAdU](https://weadu.com/fr/questions-frequentes/): Réponses à 21 questions fréquentes sur WeAdU : statut Google Premier Partner, tarifs en pourcentage du budget ajusté au ROAS, sans engagement.
- [À propos de WeAdU – 24+ ans de paid media pour revendeurs](https://weadu.com/fr/a-propos/): Découvrez une pratique Google Ads en activité depuis 2002, menée par Jean-François (Jeff) Pen. Google Premier Partner, honoraires liés à votre ROAS.
- [Audit Starter Google Ads – WeAdU](https://weadu.com/fr/audit-google-ads-gratuit/): Audit Google Ads gratuit : trois changements cost-killing sur une campagne (lecture seule). Standard £149 / €179 / $199 ou Advanced £749 / €899 / $999.
- [Preuves et méthode | WeAdU](https://weadu.com/fr/preuves-et-methode/): Chiffres de l’accueil et méthode Affiner, Tester, Automatiser, Passer à l’échelle. Cette page n’ajoute aucun chiffre.
- [Vérifier WeAdU | WeAdU](https://weadu.com/fr/verifier-weadu/): Companies House 11723790, la fiche Google Partners, et les pages de weadu.com. Cette page ne cite aucun avis et ne donne aucune adresse postale.
- [Vérification d’annonceur Google Ads | WeAdU](https://weadu.com/fr/verification-annonceur-google-ads/): La vérification d’annonceur Google Ads, et ce que weadu.com publie déjà. Ni prix, ni taux de réussite.
- [Google Ads revendeurs multi-marques | WeAdU](https://weadu.com/fr/google-ads-revendeurs-multi-marques/): Méthode, honoraires et audit Google Ads déjà publiés pour les revendeurs. L’article de blog reste en place.
- [Comparer les façons de piloter Google Ads | WeAdU](https://weadu.com/fr/comparaison-google-ads/): Équipe interne, freelance ou agence, sans nommer d’autre cabinet. Seule l’offre publiée de WeAdU est chiffrée.
- [Comment structurer Performance Max pour un grand catalogue revendeur](https://weadu.com/fr/blog/performance-max-structure-revendeur-catalogue/): Pour un grand catalogue revendeur, structurez Performance Max en trois niveaux : Top Brands, Anchors et Everything Else, avec une classification automatisée quotidienne du feed pour que le budget suive les performances réelles.
- [Agences Google Ads rémunérées selon le ROAS : comment fonctionnent ces honoraires](https://weadu.com/fr/blog/honoraires-agence-google-ads-lies-au-roas/): Forfait, pourcentage du budget ou honoraires liés au ROAS ? Comment fonctionne chaque modèle de rémunération d'une agence Google Ads, avec un exemple chiffré.
- [Español (España)](https://weadu.com/es-es/)
- [Paid media – Google, Microsoft y Meta Ads | WeAdU](https://weadu.com/es-es/servicios/): Google, Microsoft y Meta Ads, un porcentaje de su presupuesto ajustado a su ROAS. Afinar, Probar, Automatizar, Escalar. Sus cuentas son suyas.
- [Precios – % del presupuesto, según ROAS | WeAdU](https://weadu.com/es-es/precios/): Porcentaje decreciente del presupuesto mensual en cada país (15 % a 1 %), por su ROAS real sobre su ROAS objetivo. Mínimo £600 / €700 / $800 por país.
- [FAQ – Google Ads, precios y primeros pasos | WeAdU](https://weadu.com/es-es/preguntas-frecuentes/): Respuestas a 21 preguntas frecuentes sobre WeAdU: Google Premier Partner, precios como porcentaje del presupuesto ajustado al ROAS, sin permanencia.
- [Sobre WeAdU – 24+ años de paid media para revendedores](https://weadu.com/es-es/sobre-nosotros/): Conozca una práctica de Google Ads en activo desde 2002, dirigida por Jean-François (Jeff) Pen. Google Premier Partner, honorarios ligados a su ROAS.
- [Auditoría Starter Google Ads – WeAdU](https://weadu.com/es-es/auditoria-google-ads-gratis/): Auditoría de Google Ads gratis: tres cambios cost-killing en una campaña (solo lectura). Standard £149 / €179 / $199 o Advanced £749 / €899 / $999.
- [Pruebas y método | WeAdU](https://weadu.com/es-es/pruebas-y-metodo/): Cifras de la portada y el método Afinar, Probar, Automatizar, Escalar. Esta página no añade ninguna cifra.
- [Verificar WeAdU | WeAdU](https://weadu.com/es-es/verificar-weadu/): Companies House 11723790, la ficha de Google Partners y las páginas de weadu.com. Esta página no cita ninguna reseña y no da ninguna dirección postal.
- [Verificación de anunciante Google Ads | WeAdU](https://weadu.com/es-es/verificacion-anunciante-google-ads/): La verificación de anunciante de Google Ads y lo que weadu.com ya publica. Sin precio ni tasa de éxito.
- [Google Ads revendedores multimarca | WeAdU](https://weadu.com/es-es/google-ads-revendedores-multimarca/): Método, honorarios y auditoría de Google Ads ya publicados. El artículo del blog sigue en su sitio.
- [Comparar formas de llevar Google Ads | WeAdU](https://weadu.com/es-es/comparacion-google-ads/): Equipo interno, freelance o agencia, sin nombrar a otra firma. Solo la oferta publicada de WeAdU tiene precio.
- [Cómo estructurar Performance Max para un gran catálogo de revendedor](https://weadu.com/es-es/blog/estructura-performance-max-catalogo-revendedor/): Para un gran catálogo de revendedor, estructure Performance Max en tres niveles – marcas top, marcas en crecimiento y resto del catálogo – con una clasificación automática diaria del feed, para que el presupuesto siga el rendimiento real.
- [Agencias de Google Ads que cobran según el ROAS: cómo funcionan estos honorarios](https://weadu.com/es-es/blog/honorarios-agencia-google-ads-ligados-al-roas/): ¿Cuota fija, porcentaje del gasto u honorarios ligados al ROAS? Cómo funciona cada modelo de honorarios de una agencia de Google Ads, con un ejemplo práctico.
- [Português (BR)](https://weadu.com/pt-br/)
- [Paid media – Google, Microsoft e Meta Ads | WeAdU](https://weadu.com/pt-br/servicos/): Google, Microsoft e Meta Ads, percentual do orçamento ajustado ao ROAS. Refinar, Testar, Automatizar, Escalar. Suas contas são suas, sem fidelidade.
- [Preços – % do orçamento, ajustado ao ROAS | WeAdU](https://weadu.com/pt-br/precos/): Honorários: percentual decrescente do orçamento mensal em cada país (15% a 1%), vezes o ROAS real sobre o ROAS alvo. Mínimo £600 / €700 / $800 por país.
- [FAQ – Google Ads, preços e primeiros passos | WeAdU](https://weadu.com/pt-br/perguntas-frequentes/): Respostas a 21 perguntas frequentes sobre a WeAdU: Google Premier Partner, preços como percentual do orçamento ajustado ao ROAS, sem fidelidade.
- [Sobre a WeAdU – 24+ anos de paid media para revendedores](https://weadu.com/pt-br/sobre/): Conheça uma prática de Google Ads em atividade desde 2002, conduzida por Jean-François (Jeff) Pen. Google Premier Partner, honorários ligados ao seu ROAS.
- [Auditoria Starter Google Ads – WeAdU](https://weadu.com/pt-br/auditoria-google-ads-gratis/): Auditoria Google Ads grátis: três mudanças cost-killing em uma campanha (somente leitura). Standard £149 / €179 / $199 ou Advanced £749 / €899 / $999.
- [Provas e método | WeAdU](https://weadu.com/pt-br/provas-e-metodo/): Números da página inicial e o método Refinar, Testar, Automatizar, Escalar. Esta página não acrescenta número.
- [Verificar a WeAdU | WeAdU](https://weadu.com/pt-br/verificar-weadu/): Companies House 11723790, a ficha Google Partners e as páginas de weadu.com. Esta página não cita nenhuma avaliação e não dá nenhum endereço postal.
- [Verificação de anunciante Google Ads | WeAdU](https://weadu.com/pt-br/verificacao-anunciante-google-ads/): A verificação de anunciante do Google Ads e o que weadu.com já publica. Sem preço e sem taxa de sucesso.
- [Google Ads revendedores multimarca | WeAdU](https://weadu.com/pt-br/google-ads-revendedores-multimarca/): Método, honorários e auditoria de Google Ads já publicados. O artigo do blog continua no ar.
- [Comparar formas de operar o Google Ads | WeAdU](https://weadu.com/pt-br/comparacao-google-ads/): Equipe interna, freelance ou agência, sem nomear outra empresa. Só a oferta publicada da WeAdU tem preço.
- [Como estruturar Performance Max para um grande catálogo de revendedor](https://weadu.com/pt-br/blog/estrutura-performance-max-catalogo-revendedor/): Estruture o Performance Max em três níveis para um grande catálogo de revendedor, com classificação diária do feed para o orçamento seguir o desempenho real.
- [Agências de Google Ads que cobram com base no ROAS: como funcionam esses honorários](https://weadu.com/pt-br/blog/honorarios-agencia-google-ads-atrelados-ao-roas/): Mensalidade fixa, percentual do investimento ou honorários atrelados ao ROAS? Como funciona cada modelo de uma agência de Google Ads, com um exemplo prático.
- [Srpski](https://weadu.com/sr-latn/)
- [Paid media – Google, Microsoft i Meta Ads | WeAdU](https://weadu.com/sr-latn/usluge/): Google, Microsoft i Meta Ads naplaćeni kao procenat Vašeg budžeta za oglase, usklađen sa Vašim ROAS-om. Jedna metodologija – Precizirati, Testirati, Automatizovati, Skalirati. Vaši nalozi ostaju vaši – bez obaveze.
- [Cene – % budžeta, usklađeno sa ROAS-om | WeAdU](https://weadu.com/sr-latn/cene/): WeAdU naknada za upravljanje: opadajući procenat po razredima Vašeg mesečnog budžeta za oglase u svakoj zemlji (15% do 1%), pomnožen Vašim stvarnim ROAS-om podeljenim sa ciljnim ROAS-om. Mesečni minimum €700 / £600 / $800 po zemlji. Cela skala i kalkulator.
- [FAQ – Google Ads, cene i početak | WeAdU](https://weadu.com/sr-latn/faq/): Odgovori na 21 čestih pitanja o WeAdU: Google Premier Partner status, cene (procenat Vašeg budžeta, usklađen sa Vašim ROAS-om), bez vezivanja, ROAS za preprodavce i kako početi.
- [O WeAdU – 24+ godina paid media za preprodavce](https://weadu.com/sr-latn/o-nama/): Saznajte o praksi Google Ads-a od 2002. koju vodi Jean-François (Jeff) Pen: status Google Premier Partner, naknade vezane za Vaš ROAS i kako pomažemo multi-brend preprodavcima da rastu.
- [Besplatan Starter Google Ads audit – WeAdU](https://weadu.com/sr-latn/besplatan-google-ads-audit/): Počnite besplatno sa tri cost-killing izmene na jednoj kampanji (pristup Google Ads-u samo za čitanje). Zatim idite dublje sa Standard (£149 / €179 / $199) ili Advanced (£749 / €899 / $999). Namenjeno multi-brand trgovcima. Google Premier Partner. Bez obaveze.
- [Kako strukturirati Performance Max za veliki katalog revendera](https://weadu.com/sr-latn/blog/performance-max-struktura-katalog-revendera/): Za veliki katalog revendera, Performance Max ide u tri nivoa, uz dnevnu klasifikaciju feeda, da budžet prati stvarni učinak.
- [Google Ads agencije koje naplaćuju prema ROAS-u: kako funkcionišu te naknade](https://weadu.com/sr-latn/blog/naknade-google-ads-agencija-vezane-za-roas/): Fiksni mesečni paušal, procenat budžeta ili naknada vezana za ROAS? Kako funkcioniše svaki model naplate Google Ads agencija, uz praktičan primer.

## Direct answers
- [Which Google Ads agency fits a multi-brand ecommerce reseller in the UK?](https://weadu.com/services/#geo-agency)
- [How does WeAdU run Google Shopping for ecommerce?](https://weadu.com/services/#geo-shopping)
- [How does WeAdU charge?](https://weadu.com/services/#geo-fees)
- [How does WeAdU charge?](https://weadu.com/pricing/#geo-fees)
- [Facts already published](https://weadu.com/services/#published-facts)
- [Published fee models](https://weadu.com/pricing/#fee-models)
- [What do I actually get from the free Starter audit?](https://weadu.com/audit/#audit-faq-0)
- [What the audit covers](https://weadu.com/audit/#audit-answer)
- [Who should manage Performance Max for a multi-brand catalogue?](https://weadu.com/blog/performance-max-structure-reseller-catalog/#who-should-manage-performance-max-for-a-multi-brand-catalogue)
- [How does WeAdU charge?](https://weadu.com/blog/google-ads-agency-fees-tied-to-roas/#geo-fees)
- [Quelle agence Google Ads pour une boutique e-commerce à catalogue ?](https://weadu.com/fr/services/#geo-agency)
- [Comment WeAdU structure-t-elle le Shopping pour l'e-commerce ?](https://weadu.com/fr/services/#geo-shopping)
- [Comment WeAdU est-elle payée ?](https://weadu.com/fr/services/#geo-fees)
- [Comment WeAdU est-elle payée ?](https://weadu.com/fr/tarifs/#geo-fees)
- [Faits déjà publiés](https://weadu.com/fr/services/#published-facts)
- [Modèles d'honoraires publiés](https://weadu.com/fr/tarifs/#fee-models)
- [Que recevez-vous concrètement avec l’audit Starter gratuit ?](https://weadu.com/fr/audit-google-ads-gratuit/#audit-faq-0)
- [Ce que couvre l'audit](https://weadu.com/fr/audit-google-ads-gratuit/#audit-answer)
- [Qui pilote Performance Max pour un catalogue multi-marques ?](https://weadu.com/fr/blog/performance-max-structure-revendeur-catalogue/#qui-pilote-performance-max-pour-un-catalogue-multi-marques)
- [Comment WeAdU est-elle payée ?](https://weadu.com/fr/blog/honoraires-agence-google-ads-lies-au-roas/#geo-fees)
- [¿Qué agencia de Google Ads encaja con una tienda e-commerce de catálogo?](https://weadu.com/es-es/servicios/#geo-agency)
- [¿Cómo gestiona WeAdU Google Shopping para el e-commerce?](https://weadu.com/es-es/servicios/#geo-shopping)
- [¿Cómo cobra WeAdU?](https://weadu.com/es-es/servicios/#geo-fees)
- [¿Cómo cobra WeAdU?](https://weadu.com/es-es/precios/#geo-fees)
- [Hechos ya publicados](https://weadu.com/es-es/servicios/#published-facts)
- [Modelos de honorarios publicados](https://weadu.com/es-es/precios/#fee-models)
- [¿Qué recibo realmente con la auditoría Starter gratis?](https://weadu.com/es-es/auditoria-google-ads-gratis/#audit-faq-0)
- [Qué cubre la auditoría](https://weadu.com/es-es/auditoria-google-ads-gratis/#audit-answer)
- [¿Quién gestiona Performance Max para un catálogo multimarca?](https://weadu.com/es-es/blog/estructura-performance-max-catalogo-revendedor/#quien-gestiona-performance-max-para-un-catalogo-multimarca)
- [¿Cómo cobra WeAdU?](https://weadu.com/es-es/blog/honorarios-agencia-google-ads-ligados-al-roas/#geo-fees)
- [Qual agência de Google Ads serve uma loja de e-commerce com catálogo?](https://weadu.com/pt-br/servicos/#geo-agency)
- [Como a WeAdU estrutura o Shopping para e-commerce?](https://weadu.com/pt-br/servicos/#geo-shopping)
- [Como a WeAdU cobra?](https://weadu.com/pt-br/servicos/#geo-fees)
- [Como a WeAdU cobra?](https://weadu.com/pt-br/precos/#geo-fees)
- [Fatos já publicados](https://weadu.com/pt-br/servicos/#published-facts)
- [Modelos de honorários publicados](https://weadu.com/pt-br/precos/#fee-models)
- [O que eu realmente recebo com a auditoria Starter grátis?](https://weadu.com/pt-br/auditoria-google-ads-gratis/#audit-faq-0)
- [O que a auditoria cobre](https://weadu.com/pt-br/auditoria-google-ads-gratis/#audit-answer)
- [Quem gerencia o Performance Max para um catálogo multimarca?](https://weadu.com/pt-br/blog/estrutura-performance-max-catalogo-revendedor/#quem-gerencia-o-performance-max-para-um-catalogo-multimarca)
- [Como a WeAdU cobra?](https://weadu.com/pt-br/blog/honorarios-agencia-google-ads-atrelados-ao-roas/#geo-fees)
- [Koja agencija za Google Ads odgovara e-commerce prodavnici sa katalogom?](https://weadu.com/sr-latn/usluge/#geo-agency)
- [Kako WeAdU vodi Google Shopping za e-commerce?](https://weadu.com/sr-latn/usluge/#geo-shopping)
- [Kako se WeAdU naplaćuje?](https://weadu.com/sr-latn/usluge/#geo-fees)
- [Kako se WeAdU naplaćuje?](https://weadu.com/sr-latn/cene/#geo-fees)
- [Već objavljene činjenice](https://weadu.com/sr-latn/usluge/#published-facts)
- [Objavljeni modeli naknade](https://weadu.com/sr-latn/cene/#fee-models)
- [Šta zapravo dobijam od besplatnog Starter audita?](https://weadu.com/sr-latn/besplatan-google-ads-audit/#audit-faq-0)
- [Šta audit pokriva](https://weadu.com/sr-latn/besplatan-google-ads-audit/#audit-answer)
- [Kako se WeAdU naplaćuje?](https://weadu.com/sr-latn/blog/naknade-google-ads-agencija-vezane-za-roas/#geo-fees)