Demand for gardening supplies is highly seasonal, with spikes in spring and early summer and a drop-off during colder months. Additionally, weather events, like unseasonably warm or rainy periods, can significantly impact search volume and conversion rates. Businesses in this sector must use flexible budgeting and bid adjustments to capitalize on seasonality and weather trends

Gardening supplies vary widely, from low-cost items like seeds or fertilizer to high-value products like greenhouses or lawn equipment. This diversity affects Average Order Value (AOV) and necessitates segmented campaigns that consider different ROAS targets, bidding strategies, and audience targeting for low- versus high-ticket items.

Preferences for gardening supplies often vary by location due to climate, regional flora, and local gardening traditions. For instance, desert regions may prioritize drought-resistant plants, while colder regions might focus on greenhouse supplies. Geo-targeting and custom ads that align with local needs can significantly improve ad relevance and engagement.

For larger or more expensive products like raised beds or power tools, consumers often go through a longer consideration period, comparing features, prices, and reviews. To capture these customers, gardening supply businesses rely on remarketing and RLSA (Remarketing Lists for Search Ads) to re-engage users who previously showed interest in high-value items but haven’t yet converted.

Many gardening customers look for informational content to guide their purchases, such as advice on plants, soil types, or gardening techniques. Brands that incorporate educational content into their ads or landing pages—such as “How to Start a Vegetable Garden” or “Best Fertilizers for Roses”—can capture early-stage buyers and build trust, setting the stage for conversions as these customers move down the funnel.

Visuals play an essential role in the gardening sector, as customers often want to see images of plants, planters, or landscaping tools before purchasing. Google Shopping and Performance Max campaigns are particularly effective, as they showcase product images and attributes, which increase click-through rates and engagement.

Gardening supplies are often purchased in bulk (e.g., bags of soil, seed packets, or fertilizer), and many customers expect volume discounts or promotions during peak seasons. Ads that highlight bulk pricing, discounts, or seasonal sales tend to attract higher engagement, especially when targeted at budget-conscious consumers.

Gardening is often a recurring, long-term hobby or lifestyle, meaning that once a customer converts, they’re likely to return for related items (e.g., soil, seeds, pest control) as they continue their gardening journey. Google Ads campaigns can capitalize on this by building customer loyalty through remarketing and personalized offers, encouraging repeat purchases.

Many customers in this sector are environmentally conscious and prefer products labeled as organic, sustainable, or eco-friendly. Gardening supply ads that highlight these attributes (e.g., “organic compost” or “eco-friendly planters”) can appeal to this niche, drawing in high-intent customers who prioritize these values.

Gardening is often tied to broader home improvement and landscaping trends, with surges in interest during periods of increased home renovation activity. Ads that reference popular home and garden trends (e.g., “create an outdoor oasis” or “DIY raised beds”) can effectively capture customers who are inspired by current trends