150% ROAS Increase for a Wholesale Food Supplier

OliveNation, an online retailer specializing in gourmet ingredients and baking supplies, was already seasoned in the world of Google Ads.
With campaigns generating steady growth since 2013, they were seeing an annual average of $550K in sales. But OliveNation wanted to spice things up — they needed an extra push to scale their business profitably. In early 2020, they reached out to WeAdU to test their expertise alongside two other agencies, ultimately seeking a partner to take their Google Ads performance to the next level.

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The goal was simple but ambitious: increase sales while improving the return on ad spend (ROAS). OliveNation knew their growth potential, and they were looking for an agency that could strategically harness it, transforming their digital advertising into a key driver of their business.

WeAdU started by auditing one of OliveNation’s campaigns, diving into the details to optimize performance and uncover growth opportunities. We honed in on OliveNation’s best-selling products and custom

er behavior, implementing targeted search campaigns and feed-only PMax strategies. By focusing on product feeds, we could tap into high-intent shoppers actively seeking gourmet ingredients and baking supplies, reducing wasted spend and driving profitable sales.

Our granular approach involved constant testing and optimization:

• Feed-Only PMax Optimization: Leveraging feed-only PMax campaigns, we scaled campaigns to drive conversion value while maintaining a strong ROAS.
• Keyword Strategy: We refined search terms to capture high-intent buyers, ensuring budget efficiency and higher-quality leads.
• Bid Adjustments & A/B Testing: We employed dynamic bidding strategies and A/B tests on ad copies and creatives to maximize campaign performance.

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Within just a few months, OliveNation saw significant improvements. By the end of 2020, their Google Ads-driven sales skyrocketed to $1.5 million — nearly tripling their previous annual average. This momentum continued in 2021, with sales reaching $2.2 million.

Overall, the results speak for themselves:

• Sales Growth: From $550K/year to $1.5M in 2020, and then $2.2M in 2021.
• Improved Efficiency: A 50% increase in ad spend led to a 150% increase in ROAS.
• Expanded Reach: A wider customer base, with enhanced product visibility driving more traffic to OliveNation’s website.

With WeAdU's expert campaign management and strategic Google Ads optimization, OliveNation transformed their digital advertising into a powerful revenue-generating machine. Their growth is a testament to the impact of a tailored approach to Google Ads, where consistent testing and refinement lead to long-term success.

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