4x ROAS for a Luxury Flower Bouquet Brand

About Roxanas

Roxanas.co.uk started as a family-run business in a small kitchen and has since blossomed into one of the UK’s top online flower delivery services. Offering gorgeous floral arrangements for all occasions, Roxanas delivers thousands of bouquets every week, nationwide. With a commitment to fresh, high-quality flowers and excellent customer service, Roxanas offers hand-tied bouquets and customizable gifts, including chocolates, balloons, and luxury handmade candles. All flowers come with a 7-day freshness guarantee, and customers can track their deliveries live, making the service both convenient and reliable.

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Roxanas.co.uk was at a critical juncture, aiming to expand their business and capture the interest of potential investors. The main challenge was to ensure their Google Ads campaigns consistently ranked them among the top three results within a 50-mile radius of their physical location, while also expanding their reach nationwide. Additionally, the client needed to demonstrate upward trends in online sales to showcase robust growth to potential investors, all while navigating a crowded and highly competitive market.

WeAdU’s Strategy and Implementation

To address these unique challenges, we developed a multi-faceted Google Ads strategy to drive local dominance, national growth, and a compelling trajectory for investors.

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1. Hyper-Local Targeting for Top 3 Visibility: Roxanas wanted to appear consistently in the top three Google search results for a 50-mile radius around their physical location. To achieve this, we implemented a precise geo-targeting strategy. We prioritized high-intent keywords for local searchers looking for flower delivery services, and ensured our bids were competitive enough to consistently keep Roxanas in the top three ad slots. By doing so, we significantly increased their local visibility, driving more foot traffic and online orders from nearby customers who viewed Roxanas as their go-to florist.

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2. Nationwide Campaigns with Smart Scaling: While maintaining local dominance, Roxanas also aimed to scale up their nationwide presence to attract more customers across the UK. We developed a second layer of national campaigns that focused on promoting their reliable delivery service, the freshness of their flowers, and customizable gift options. By leveraging a combination of Google Shopping Ads and search campaigns, we ensured that Roxanas stayed top-of-mind for customers searching for floral arrangements across the UK, boosting their brand’s reach and national visibility.

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3. Tailored Ad Copy to Showcase Growth and Service: To support both local and national campaigns, we crafted compelling ad copy that highlighted Roxanas' key differentiators—such as the 7-day freshness guarantee, live delivery tracking, and the flexibility to customize bouquets with added gifts. Our messaging also emphasized Roxanas’ reputation for high-quality flowers and customer satisfaction, making them stand out as a premium floral delivery service.

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4. Seasonal Optimizations for Maximum Impact: Key floral events like Mother’s Day, Valentine’s Day, and the holiday season are crucial for florists. We capitalized on these high-demand periods by increasing ad spend, focusing on time-sensitive offers, and optimizing bids to ensure Roxanas captured the highest possible traffic. Our data-driven approach during peak times helped drive up conversion rates and ensured Roxanas made the most of seasonal sales opportunities...

‍Building a Compelling Growth Story for Investors: Knowing that Roxanas aimed to attract investors, we carefully monitored their campaign performance to demonstrate a clear upward growth trend. By refining the campaigns to lower their cost per acquisition (CPA) and boost their return on ad spend (ROAS), we helped show sustained, scalable growth. This data-driven approach gave Roxanas the proof points they needed to show potential investors a well-run and rapidly expanding business.

Within six months, Roxanas was spending 44K on Google Ads and generating 140K in sales. The sales were so successful using Google Ads that the owner has recently sold the business.