Cocoli is the ultimate marketplace for preloved design furniture and conscious living. They came to us to prior to their launch as they knew the time was right to drive more revenue from online sales from the start.
Cocoli, a Germany-based platform offering preloved designer furniture, aimed to redefine sustainability in style while establishing themselves as the go-to marketplace for conscious living. Prior to their launch, Cocoli recognized the critical need for a powerful online strategy to create brand awareness and drive revenue from the outset. Without a robust digital marketing foundation, the company risked missing the opportunity to capture their ideal audience—conscious consumers seeking sustainable yet stylish home solutions.
WeAdU’s Strategy & Implementation
1. Pre-launch Google Ads Strategy
To ensure Cocoli made a strong market entry, WeAdU developed a comprehensive pre-launch Google Ads strategy. By initiating campaigns before their official launch, we built early awareness and anticipation among their target audience. This strategy involved crafting tailored messaging to highlight Cocoli’s unique offering: high-quality, sustainable furniture with a focus on conscious living. Leveraging ad formats designed for discovery, we created an initial buzz that paved the way for successful engagement post-launch.
2. Conscious Consumer Targeting
Understanding that Cocoli’s audience prioritized both sustainability and style, WeAdU implemented conscious consumer targeting. By analyzing search behavior, interests, and purchasing intent, we identified users actively looking for eco-friendly and designer furniture. This enabled us to deliver ads directly to individuals who aligned with Cocoli’s mission and values. Targeted ad copy emphasized sustainability, preloved quality, and affordability, resonating deeply with environmentally-conscious buyers and ensuring higher relevance and engagement.
3. Performance Max Campaigns
To maximize visibility and drive conversions efficiently, we incorporated Performance Max campaigns into Cocoli’s strategy. This approach utilized Google’s AI-driven tools to reach audiences across multiple platforms—Search, Display, YouTube, and Shopping. By automating ad placement and creative optimization, Performance Max campaigns seamlessly blended brand-building and sales generation. This enabled Cocoli to achieve a balance between attracting new customers and driving immediate purchases, helping the brand stand out in a competitive market.
4. Continuous Optimization
Throughout the campaign, WeAdU employed continuous optimization to ensure maximum performance. By analyzing real-time data, we monitored ad spend, audience engagement, and conversion trends closely. This allowed us to make agile adjustments to bidding strategies, creative content, and audience targeting. By continually refining our approach, we ensured that Cocoli achieved a higher return on ad spend (ROAS) while staying within budget, enabling the company to scale effectively during its crucial launch phase.
Through our strategic partnership, WeAdU delivered exceptional results for Cocoli. The campaigns generated a 383% increase in conversion value, validating the effectiveness of our targeted approach. By focusing on dynamic ad strategies and precise audience segmentation, we positioned Cocoli as a leading name in the sustainable furniture space right from the start. Our pre-launch efforts helped Cocoli achieve a strong market entry while maintaining a clear focus on revenue growth and customer acquisition.
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