Poseidon Charters
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Poseidon is a charter fishing business with trips off TampaBay and New York. Most of the business comes through their website poseidonfishingcharters.com and they have been managing their own Google Ads campaigns internally since 2019. Somehow, they didn’t see the growth they were expecting to see and had to make a change.
The client began working with us in 2022. They wanted to increase the number of conversions and lower their cost per conversion (CPA).They also pointed out that they would be launching a new website in January 2023, which could present a challenge for Google Ads campaigns. As expected, we had to wait about 6 weeks before the initial results started showing up. The number of conversions skyrocketed, and the CPA decreased from $120 to only $4.25 in a matter of weeks.
