Jeff Pen
CEO & Founder
Google Skillshop certifications
Individual credentials, verified on Skillshop — distinct from WeAdU's Google Premier Partner badge.
Google Premier Partner · Practice since 2002
Built by a practitioner. Run as a system.
WeAdU is the current home of a Google Ads practice founded in 2002 — before Performance Max, before Smart Bidding, before anyone called it AI. Twenty-four years of building what actually works in paid media for catalogue-driven businesses.
The origin
Jeff Pen started a Google Ads practice in 2002 with a conviction that performance advertising should be run like an engineering problem, not a creative one. For the first fifteen years, that meant Google Ads for e-commerce retailers. In 2017, WeAdU went international. In 2024, WeAdU formalized systematic AI-boosted campaign management — daily automation of product classification, campaign segmentation, and bid optimization.
Jeff Pen — Founder
Jeff Pen has been running paid-media campaigns professionally since 2002. Google's defaults are optimized for Google's revenue, not yours. WeAdU was built around the opposite principle: the operator controls the outcome. The algorithm is a tool. The strategy is human.
“Your catalogue changes every day. Your campaign structure should too — automatically, systematically, without losing control of a single variable.”
Who works on your account
Your account is run by one of three account managers — Jeff Pen (CEO & Founder), Fabio Mangas (Lead Google Ads Strategist) or Igor Hršak (Lead Paid Media Expert) — with the rest of the team behind them.
70%
of clients see a higher ROAS after we restructure their accounts
14 of 20 clients, over 12 months
$32M+
ad spend managed
$241M+
in sales generated
$132M+ tracked in Google Ads
5.3M+
conversions
24+
years (2002)
Our approach to the client relationship
No lock-in contracts. If our campaigns are performing, you won't want to leave. If they're not, you shouldn't be locked in. Performance-based reporting. Full account access. No black boxes.
Our team members
Igor Hršak
Lead Paid Media Expert
Fabio Mangas
Lead Google Ads Strategist
Maricar Thusi
Administration & Finance
Where we work
United Kingdom
1a Falmer Court, London Road, Uckfield, TN22 1HN, GB
United States
777 Brickell Ave, Ste 500-9897, Miami, FL, 33131, US
Mauritius
Salineo 2, Unit A72, Av. Jacarandas, Tamarin, 90902, MU
Email: jeff@weadu.com
Not a reseller? We work with you too.
WeAdU specialises in brand resellers — but the methodology applies to any catalogue-driven e-commerce business. DTC brands, traditional retailers, marketplace sellers. If you have SKUs, we have a system.