Pricing
How does WeAdU charge?
A flat retainer stays the same whether ROAS rises or falls. WeAdU's published fee is a decreasing percentage of each country's monthly ad budget, then multiplied by actual ROAS divided by target ROAS. The monthly minimum is £600, €700 or $800 per country. No hourly rates. No lock-in. Google Ads practice since 2002.
Our fee is a percentage of your monthly ad budget in each country, adjusted to your ROAS. No hourly rates. No fixed retainer. No lock-in.
How the fee is calculated
A decreasing tiered rate on your budget
Like income tax, but in reverse: in each country, each slice of your monthly ad budget has its own rate, from 15% on the first 3,000 down to 1% above 287,000. The more you invest, the lower your overall rate. A 25,000 budget in one country costs 2,750 (11%) – not 15% of everything. Budgets in different countries are not added together.
Multiplied by your ROAS
We multiply that amount by your actual ROAS divided by your target ROAS. Beat your target by 25% and our fee rises by 25%; miss it by 25% and our fee falls by 25%. No cap either way – each country's monthly minimum is the only floor. Put differently: for a given budget and target, our fee is a fixed share of your sales.
Measured in your own Google Ads account
ROAS = conversion value (by conversion time) ÷ cost, for the calendar month, in your Google Ads account. Your target ROAS is the one your bidding strategy uses, and you can change it every month.
Calculate your fee
Calculate one country at a time. Same tiers in pounds, euros and dollars – only the minimum changes.
This month's fee for this country
£1,320.00
= 13.2% of your budget
= 2.64% of your sales
Grid amount before the ROAS adjustment
£1,320.00
Slice by slice
| Budget slice | Rate | In this slice | Fee on this slice |
|---|---|---|---|
| 0 – 3,000 | 15% | 3,000 | £450.00 |
| 3,000 – 4,500 | 14% | 1,500 | £210.00 |
| 4,500 – 6,000 | 13% | 1,500 | £195.00 |
| 6,000 – 8,500 | 12% | 2,500 | £300.00 |
| 8,500 – 12,000 | 11% | 1,500 | £165.00 |
| Model | What the pricing page says |
|---|---|
| Flat retainer | No fixed retainer. |
| WeAdU | A decreasing percentage of each country's monthly ad budget, then actual ROAS divided by target ROAS. |
| Floor | £600 / €700 / $800 per country. It is the only floor. |
The grid
| Monthly ad budget per country | Rate on this slice | Fee at the top of the slice |
|---|---|---|
| 0 – 3,000 | 15% | 450 |
| 3,000 – 4,500 | 14% | 660 |
| 4,500 – 6,000 | 13% | 855 |
| 6,000 – 8,500 | 12% | 1,155 |
| 8,500 – 12,000 | 11% | 1,540 |
| 12,000 – 17,000 | 10% | 2,040 |
| 17,000 – 24,000 | 9% | 2,670 |
| 24,000 – 35,000 | 8% | 3,550 |
| 35,000 – 50,000 | 7% | 4,600 |
| 50,000 – 70,000 | 6% | 5,800 |
| 70,000 – 100,000 | 5% | 7,300 |
| 100,000 – 142,000 | 4% | 8,980 |
| 142,000 – 202,000 | 3% | 10,780 |
| 202,000 – 287,000 | 2% | 12,480 |
| Above 287,000 | 1% | – |
At target ROAS, for one country: 5,000 → 725 (14.5%) · 25,000 → 2,750 (11%) · 100,000 → 7,300 (7.3%). With the ROAS adjustment, budget 25,000 and target 8×: 2,750 at 8×, 3,437.50 at 10×, 2,062.50 at 6×.
Minimum and set-up
- Monthly minimum: £600 / €700 / $800 per country. It is the only floor: if the fee calculated for a country is lower, the minimum applies.
- Set-up fee: one month's minimum (£600 / €700 / $800), invoiced once per campaign language, and only if you continue after the trial. A new country in a language already set up has no set-up fee; the monthly minimum still applies per country. If you add a new language later, its set-up fee is invoiced once, when its first campaigns go live.
- The grid uses the same numbers in pounds, euros and dollars. Prices are shown in pounds first, with the euro and dollar equivalents; your contract is invoiced in one of the three.
Terms
- No lock-in: month to month, cancel any month.
- Paid on satisfaction: if you are not satisfied, your last invoice is not due.
- Free trial by invitation: two weeks after the free Starter audit, at no cost to you.
- These rates are our published terms – a starting point. Every contract is tailored to your account and scope.