Google Ads
- Campaign structure and PMax configuration review
- Shopping feed audit and negative keyword architecture
- Bidding strategy and conversion tracking verification
The audit built for retailers who sell other brands
Most paid-media audits are generic slide decks. Ours starts from your reality: a multi-brand catalogue, MAP (minimum advertised price) rules, and competitors selling the exact same SKUs.
Starter audit: three cost-killing changes on one campaign. Free. Delivered in 2 business days from read-only access. All our audits cover Google Ads only. We review your Google Ads presence the way a multi-brand retailer actually competes – feed quality, campaign structure, wasted spend, and attribution.
Request the free Starter auditTrusted by multi-brand retailers like Wellbots, OliveNation, Cocoli and Montblanc Bordeaux.
What we look at that generic audits don't
- MAP conflicts between your feed prices and your supplier agreements
- Brand-tier segmentation: top brands, growth brands, catalog residual
- Branded-term exposure vs. your dealer agreements
- How you compete against the brand's own store and other authorised dealers on identical SKUs
- Catalogue-scale budget leaks: products that spend but never sell
What the audit covers
Attribution & tracking
Google Ads attribution and tracking: GA4 e-commerce tracking verification, and a consistency check of revenue data in the Google Ads account.
What you receive
- Starter (Free): three specific cost-killing changes on one campaign, ready to apply yourself. The share of spend you can stop paying without losing sales. Jeff (CEO) will reply by email. Delivered in 2 business days from read-only access.
- Standard & Advanced audits: a written audit document with priority findings ranked by revenue impact
- Standard & Advanced audits: specific account references with recommended actions and estimated impact ranges
- Standard & Advanced audits: a review call to walk through findings together – 45 minutes on Standard, 60 on Advanced
The written document and review call are included with paid Standard and Advanced audits. The free Starter audit delivers three cost-killing changes on one campaign. No sales pressure. If a deeper engagement is worth your money, we will say so – once.
Your break-even ROAS is higher than you think
Break-even ROAS = 1 ÷ gross margin. At a 22% gross margin – the pure-play electronics retail benchmark – you need 4.55× just to break even, before overheads. The 2026 category average on Google Shopping is 3.8×. Most multi-brand retailers running category-average campaigns are losing money on paid search without knowing it. The audit tells you your number, brand by brand.
Sources: public Google Shopping electronics ROAS benchmarks (2026) and pure-play electronics retail gross-margin averages. Industry figures – not WeAdU client results.
- Your break-even ROAS per brand, from your actual margins
- Which brands and SKUs currently sit below it
- What the gap costs you per month
Proof this is worth your time
“Jeff's team is intelligent, responsive, involved and brilliant! We have been working with WeAdU for years and have grown our business a lot with them.”
“Have been working with WeAdU for the last 3 years, and we have never been disappointed. The team is able to deliver the requested performance always.”
Multi-brand retailers use WeAdU audits to find MAP conflicts, catalogue leaks, and ROAS ceilings before they spend more.
How it works
01
Request the free Starter audit
Share your business name, website, and monthly spend, then grant read-only access to your Google Ads account. We agree with you which campaign to analyse.
02
We complete the audit
The three cost-killing changes are delivered within 2 business days of read-only access. Paid Standard and Advanced audits take 5 business days from access – structure, tracking, and (for Advanced) the entire Google Ads account.
03
You receive the document
Free: three cost-killing changes on one campaign, ready to apply. Paid: full written findings sent 24 hours before your call.
04
You decide what is next
If a deeper paid audit is worth it, we will say so – once. Review call on paid tiers. No sales pressure. No follow-up unless you want one.
Simple, transparent pricing
Start free with three cost-killing changes on one campaign. Standard goes deep on that campaign and adds a 30/60/90-day roadmap. Advanced covers your entire Google Ads account. No retainers. No hidden fees.
Starter – three cost-killing changes
Free
One campaign, analysed the way we run our own accounts. We find the three changes that release the most wasted spend at constant revenue, and we hand them to you ready to apply. Requires read-only access to your Google Ads account.
- Three specific cost-killing changes on one campaign, ready to apply yourself
- For each change: what it costs you today, and what it releases at constant revenue
- Your cost-killer rate for that campaign – the share of spend you can stop paying without losing sales
- Delivered in 2 business days from read-only access
- Read-only Google Ads access is required. The Standard audit adds the full deep dive on that campaign and a 30/60/90-day roadmap.
Standard Audit – one campaign, deep dive
£149 / €179 / $199
A full deep dive into one Google Ads campaign, plus a 30/60/90-day strategic roadmap. Includes read-only access, a written document, and a 45-minute review call.
- Campaign structure diagnosis
- Wasted spend identification (branded / non-incremental)
- ROAS ceiling analysis
- Search-term and negative-keyword architecture for that campaign
- Conversion tracking verification
- 30/60/90-day strategic roadmap
- 45-minute review call
Advanced Audit
£749 / €899 / $999
A deep dive across the entire Google Ads account – every campaign – with a full attribution assessment.
- Full Google Ads account teardown – every campaign
- Feed quality across your Google Ads catalogue
- Brand-tier segmentation review – top brands, growth brands, catalogue residual
- Attribution & tracking health report (GTM, GA4, enhanced conversions)
- 60-minute walkthrough with a WeAdU strategist
FAQ
What do I actually get from the free Starter audit?
The free Starter audit delivers three specific cost-killing changes on one campaign, ready to apply. Read-only Google Ads access is required. Delivered in 2 business days from read-only access. Standard (£149 / €179 / $199) adds a full deep dive on that campaign and a 30/60/90-day strategic roadmap. Advanced (£749 / €899 / $999) covers your entire Google Ads account – every campaign and attribution. All our audits cover Google Ads only.
How long does the audit take?
The free Starter audit is delivered in 2 business days from read-only access. Paid Standard and Advanced audits usually take 5 business days. We send the written document 24 hours before your review call.
Do you need access to our accounts? Is it safe?
Yes. Read-only access is required from the free Starter audit. It is revocable at any time and cannot change anything in your account. Paid Standard and Advanced audits use the same read-only Google Ads access. You stay in full control.
We already work with an agency. Is this still relevant?
Absolutely. Many multi-brand retailers use the audit as an independent check on MAP exposure, brand-tier segmentation, and competition against the brand DTC store and other authorised dealers.
Is this a long-term commitment?
No. The free Starter audit and the paid tiers are one-off projects with a clear scope. No retainers, no lock-ins.
Book your 30-minute conversation
30 minutes to talk it through – not the audit itself. Starter: three changes by email. Standard and Advanced: written report plus a 45- or 60-minute call.
You will speak with Jeff, WeAdU's CEO – not a salesperson. Thirty minutes. The time you pick is held in his calendar.
Calendar not showing? Open the Calendly booking page in a new tab
You own your accounts
Paid media for multi-brand retailers, with fees tied to your ROAS. You own your accounts – cancel anytime. No lock-in contracts. You keep full access to your accounts. No black boxes.
WeAdU is a Google Premier Partner (2024, 2025, 2026) – see the public profile.
Request the free Starter audit
Or email us directly: jeff@weadu.com
“Jeff's team is intelligent, responsive, involved and brilliant! We have been working with WeAdU for years and have grown our business a lot with them.”