SEO title: Robé Médical medical equipment – WeAdU
Client
Robé Médical distributes medical equipment, consumables and professional supplies in France: several thousand references for practitioners and institutions.
Challenge
Robé Médical needed to grow B2B Shopping and Search performance across a catalogue of several thousand medical references while protecting margins on its highest-value equipment lines.
- Catalog scale – several thousand medical SKUs spanning consumables to heavy equipment.
- Margin control on high-value equipment – capturing practice and clinic buyers without letting bids erode profitability on big-ticket items.
Approach
We isolated Robé Médical's high-average-order-value heavy medical equipment into dedicated Shopping and Search campaigns with controlled bidding, built to capture practices and clinics specifically.
Results
Comparing winter 2023 (Oct 1–Dec 31) to winter 2025 (Oct 1–Dec 31), WeAdU delivered a 65.50% increase in conversions – 840.00 → 1,390.00 orders – for Robé Médical. Against the previous period, the account also delivered:
- +65.50% conversions – 840.00 → 1,390.00 orders vs. the previous period.
- +18.01% ROAS – 4.10× → 4.84×.
- −6.51% CPA.
- +10.40% AOV.
By isolating heavy equipment into dedicated, tightly bid campaigns, Robé Médical grew its B2B conversions while lowering acquisition costs and lifting both ROAS and average order value – even as ad spend grew 54.80% to capture the opportunity.
