Cookie policy
Last updated: September 2026
This page describes cookies and similar technologies that may be used on weadu.com. Analytics and ChatGPT Ads measurement are optional and only start when a measurement identifier is configured and you accept analytics cookies.
Overview
Essential technology keeps your language preference. We do not load Google Analytics 4, the ChatGPT Ads Measurement Pixel, Google Ads tags, Google Tag Manager, Microsoft Clarity, or a consent banner unless a GA4 measurement ID or OpenAI Pixel ID is configured for this deployment.
When either identifier is set, a consent banner appears. All advertising and analytics storage stays denied by default (Google Consent Mode v2). GA4 loads only after you explicitly accept. The ChatGPT Ads pixel may load with measurement disabled until you accept, so the click identifier (oppref) can be kept; conversion events are not sent to OpenAI before that. If you decline — or if no ID is configured — no conversion events are sent and no analytics cookies are used for measurement.
The table below lists technologies that may appear depending on configuration and your choice.
Managing cookies
You can delete or block cookies through your browser settings. Blocking cookies may affect locale preference persistence.
Your analytics consent choice is stored locally in the browser (weadu_consent). Clearing site data resets the prompt when analytics is configured.
For more information about how we process personal data, see our privacy policy.
Cookies and similar technologies
| Name | Purpose | Provider | Duration |
|---|---|---|---|
| NEXT_LOCALE | Stores your selected site language for subsequent visits. | WeAdU (next-intl) | Session / up to 1 year (browser dependent) |
| weadu_consent | Remembers whether you accepted or declined analytics cookies (local storage, not a HTTP cookie). Only used when GA4 or the ChatGPT Ads pixel is configured. | WeAdU | Until cleared by you or the browser |
| _ga / _ga_* | Google Analytics 4 audience measurement. Set only after you accept analytics cookies and only when a GA4 measurement ID is configured. | Up to 2 years (Google default) | |
| __oppref | ChatGPT Ads click identifier used to attribute conversions. The pixel may set this when it loads; conversion events are not sent until you accept analytics cookies. | OpenAI | First-party cookie on weadu.com; reused on later visits |
| __obref | ChatGPT Ads browser reference used to match browser and server conversion events. Conversion events that include it are not sent until you accept analytics cookies. | OpenAI | First-party cookie on weadu.com |