SEO title: Super Area Rugs area rugs — WeAdU
Client
Super Area Rugs (superarearugs.com) ran Google Ads with WeAdU. The comparison uses two dated windows — April 1–June 30, 2021 vs July 1–September 30, 2021.
Challenge
Two pressures had to be held at once:
- Room intent, not cheap-rug browsing — Queries for a living-room rug convert; queries for the cheapest rectangle on the internet do not. Negatives had to protect Target ROAS.
- Mass catalogue, not handmade wool — Super Area Rugs is a volume retailer. The feed and the exclusions are built for that catalogue, not for a handmade oriental specialist.
Approach
We rebuilt the Shopping feed by room — living, bedroom, outdoor — dropped low-intent bargain queries, and steered to Target ROAS on mass-market area rugs, not on handmade high-ticket pieces.
Results
Comparing April 1–June 30, 2021 vs July 1–September 30, 2021, WeAdU delivered a +75.03% increase in orders — 520.00 → 910.13 — for Super Area Rugs. Against the previous period, the account also delivered:
- Orders — 520.00 → 910.13 (+75.03%).
- ROAS — 3.98× → 4.53× (+13.82%).
- CPA — −7.40%.
- Average order value — +6.81%.
- Ad spend (index) — index 100 → 162.02 (+62.02%).
- Total conversion value (index) — index 100 → 186.90 (+86.90%).
By running the method above, Super Area Rugs grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +62.02% to capture the opportunity.