SEO title: Trafalgar Group Trading car care — WeAdU
Client
Trafalgar Group Trading (trafalgargrouptrading.com) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–March 31, 2026 vs April 1–June 30, 2026.
Challenge
Two pressures had to be held at once:
- Two catalogues, two seasons — Car-care products and wedding sparklers do not peak together. Mixing them in one feed wasted budget on the wrong calendar.
- Ecommerce ROAS on finished goods — Both brands sell finished goods online. The ratio is a shopping ROAS, never a first-contract value against spend.
Approach
We split Feed-Only Performance Max in two: HD Car Care car-care products versus Wedding Sparklers event accessories, each with its own seasonality. The published ratio is ecommerce ROAS on those catalogues.
Results
Comparing January 1–March 31, 2026 vs April 1–June 30, 2026, WeAdU delivered a +87.10% increase in orders — 310.00 → 580.00 — for Trafalgar Group Trading. Against the previous period, the account also delivered:
- Orders — 310.00 → 580.00 (+87.10%).
- ROAS — 4.14× → 5.04× (+21.74%).
- CPA — −11.80%.
- Average order value — +7.52%.
- Ad spend (index) — index 100 → 165.01 (+65.01%).
- Total conversion value (index) — index 100 → 201.20 (+101.20%).
By running the method above, Trafalgar Group Trading grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +65.01% to capture the opportunity.