SEO title: Tech Outpost tech accessories — WeAdU
Client
Tech Outpost (tech-outpost.com) ran Google Ads with WeAdU. The comparison uses two dated windows — July 1–September 30, 2024 vs October 1–December 31, 2024.
Challenge
Two pressures had to be held at once:
- SKUs that can still win the auction — Uncompetitive accessories spend and never convert. Those lines had to leave the feed before Black Friday volume arrived.
- Accessories, not connected gadgets — Cables, cases and small add-ons are the catalogue. Connected-device queries belong to a different electronics file.
Approach
We scaled into Black Friday, cut uncompetitive SKUs from the Shopping feed, and held a ROAS target above 6.98× because accessory margins are thin. Tech Outpost is high-volume accessories, not connected gear.
Results
Comparing July 1–September 30, 2024 vs October 1–December 31, 2024, WeAdU delivered a +80.02% increase in orders — 750.00 → 1,350.12 — for Tech Outpost. Against the previous period, the account also delivered:
- Orders — 750.00 → 1,350.12 (+80.02%).
- ROAS — 6.55× → 7.34× (+12.06%).
- CPA — −5.55%.
- Average order value — +6.13%.
- Ad spend (index) — index 100 → 170.07 (+70.07%).
- Total conversion value (index) — index 100 → 190.90 (+90.90%).
By running the method above, Tech Outpost grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +70.07% to capture the opportunity.