SEO title: Atelierdeladeco.com home decor — WeAdU
Client
Atelierdeladeco.com is a French e-commerce retailer specializing in interior decor, home linens and on-trend furniture.
Challenge
Ahead of scaling the account, two issues limited how efficiently spend could grow:
- Manual Shopping feed upkeep — keeping the catalog's Shopping feed current relied on manual updates, slowing how fast new products and pricing could go live.
- Margin-blind ad groups — ad groups were not organized around product margin, making it difficult to direct spend toward the most profitable lines.
Approach
We automated Atelierdeladeco.com's Google Shopping feed management by deploying dedicated scripts (#140_SHOPPING_ADGROUPS), restructured ad groups around product margin, and hardened e-commerce conversion tracking to give the account a reliable measurement base.
Results
Comparing H1 2016 (Jan 1–Jun 30) to H1 2017 (Jan 1–Jun 30), WeAdU delivered a 70.80% increase in conversions — 480.00 → 820.01 orders — for Atelierdeladeco.com. Against the previous period, the account also delivered:
- +70.80% conversions — 480.00 → 820.01 orders vs. the previous period.
- +18.30% ROAS — 4.12× → 4.85×.
- −9.50% CPA.
- +7.01% AOV.
By automating feed management and restructuring ad groups around product margin, Atelierdeladeco.com scaled conversions and average order value while lowering acquisition costs — even as ad spend grew 54.50% to capture the opportunity.