SEO title: Cuistou kitchenware — WeAdU
Client
Cuistou (cuistou.fr) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–March 31, 2021 vs April 1–June 30, 2021.
Challenge
Two pressures had to be held at once:
- Pro tools, not gadget filler — Cheap gadget queries drain a serious kitchen catalogue. The feed had to live on processors and knives cooks reorder.
- Reviews and delivery next to the SKU — A knife sale needs proof and a date. Snippets and delivery callouts had to travel with the Shopping creative.
Approach
We pointed Shopping and Performance Max at food processors and professional knives, surfaced review snippets, and used callouts on fast delivery so cooks could see stock and speed before the click.
Results
Comparing January 1–March 31, 2021 vs April 1–June 30, 2021, WeAdU delivered a +74.28% increase in orders — 350.01 → 610.00 — for Cuistou. Against the previous period, the account also delivered:
- Orders — 350.01 → 610.00 (+74.28%).
- ROAS — 3.50× → 4.03× (+15.14%).
- CPA — −5.32%.
- Average order value — +5.50%.
- Ad spend (index) — index 100 → 165.05 (+65.05%).
- Total conversion value (index) — index 100 → 183.90 (+83.90%).
By running the method above, Cuistou grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +65.05% to capture the opportunity.