SEO title: Simply PCR lab equipment — WeAdU
Client
Simply PCR (Simply PCR Inc.) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–March 31, 2022 vs July 1–September 30, 2022 (second quarter of 2022 not in the comparison).
Challenge
Two pressures had to be held at once:
- Instruments labs reorder, not filler kits — Target ROAS had to prefer expensive instruments. Cheap kit queries look busy and never pay for the account.
- A missing quarter, dated plainly — January–March versus July–September skips April–June. The comparison uses those dates, not a story about any wider event.
Approach
We accelerated B2B Search on technical laboratory keywords and steered to Target ROAS so spend preferred costly instruments over consumable fillers. The second quarter of 2022 is absent from the comparison. Copy names no medical diagnosis and no public-health event.
Results
Comparing January 1–March 31, 2022 vs July 1–September 30, 2022 (second quarter of 2022 not in the comparison), WeAdU delivered a +141.09% increase in orders — 85.03 → 205.00 — for Simply PCR. Against the previous period, the account also delivered:
- Orders — 85.03 → 205.00 (+141.09%).
- ROAS — 4.86× → 6.12× (+25.93%).
- CPA — −12.90%.
- Average instrument order value — +10.70%.
- Ad spend (index) — index 100 → 210.03 (+110.03%).
- Total conversion value (index) — index 100 → 266.90 (+166.90%).
By running the method above, Simply PCR grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +110.03% to capture the opportunity.