Figures are as reported in the Google Ads account for the comparison windows named in this study. Conversion attribution follows the settings configured on that account; we do not apply a separate model here.

SEO title: Mag Sound pro audio — WeAdU

Client

Mag Sound (mag-sound.com) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–March 31, 2025 vs April 1–June 30, 2025.

Challenge

Two pressures had to be held at once:

Consoles and hi-fi, not a cheap lead — A three-metre cable looks like demand and never pays. Negatives and bid modifiers had to keep spend on mixers, monitors and serious hi-fi.
Pro sound, not consumer headphones — Consumer headphone queries belong to a different audio file. This feed lives on studio and hi-fi catalogues.

Approach

We ran Performance Max with dynamic bids that favoured high-margin pro-audio and hi-fi baskets, and excluded cheap-cable and small-accessory traffic. Mag Sound is professional sound and hi-fi, not a consumer headphone brand.

Results

Comparing January 1–March 31, 2025 vs April 1–June 30, 2025, WeAdU delivered a +74.96% increase in orders — 180.04 → 315.00 — for Mag Sound. Against the previous period, the account also delivered:

Orders — 180.04 → 315.00 (+74.96%).
ROAS — 4.56× → 5.81× (+27.41%).
CPA — −11.40%.
Average order value — +14.20%.
Ad spend (index) — index 100 → 155.04 (+55.04%).
Total conversion value (index) — index 100 → 199.80 (+99.80%).

By running the method above, Mag Sound grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +55.04% to capture the opportunity.