SEO title: Inomega security cameras — WeAdU
Client
Inomega is a French retailer of video-surveillance equipment and security cameras. This study covers a brand-new Google Ads account — first delivery, not an optimisation of a mature setup.
Challenge
A new account starts in a learning phase, with partial delivery. Month 1 is mechanically weak. Comparing month 1 to month 2 therefore measures, first of all, the exit from that learning period. This page is an account launch, not a profitability case.
Approach
Performance Max did not exist in May–June 2020. The work was a new-account launch on the Google Ads surfaces of that time: conversion tracking, Shopping and Search setup, and the first weeks of delivery. We do not describe later campaign types as if they had run here.
Results
The first 60 days on Google Ads — month 1 (1–31 May 2020) versus month 2 (1–30 June 2020):
- Conversions 81.00 → 505.00, +523.00%
- Conversion rate +2.40%
- ROAS 3.14× → 4.83× (+53.60%)
- Ad spend +270.30%
- Cost per acquisition −40.60%
The conversion lift is +523.00%, not a neighbouring figure from another account. Spend rose with delivery as the account left learning; that is expected on a launch. These results are from 2020. They do not describe WeAdU's current method, and they are not presented as a return-on-ad-spend success story.