The free audit covers Google Ads only. The free Starter audit delivers three specific cost-killing changes on one campaign, ready to apply. Read-only Google Ads access is required. Delivered in 2 business days from read-only access. Request it on Free Starter Google Ads audit – 3 cost-killing fixes | WeAdU.
Three scopes, Google Ads only
Standard (£149 / €179 / $199) adds a full deep-dive on that campaign and a 30/60/90-day roadmap. Advanced (£749 / €899 / $999) covers the entire Google Ads account. All our audits cover Google Ads only. Here, the entire account means the Google Ads account. WeAdU manages Microsoft Advertising as a service – not as a Microsoft-certified partner.
The free Starter audit is delivered in 2 business days from read-only access. Paid Standard and Advanced audits usually take 5 business days. We send the written document 24 hours before your review call.
Read-only access is required from the free Starter audit. It is revocable at any time and cannot change anything in your account. Paid Standard and Advanced audits use the same read-only Google Ads access. You stay in full control. Is this a long-term commitment? No. The free Starter audit and the paid tiers are one-off projects with a clear scope. No retainers, no lock-ins.
If a deeper paid audit is worth it, we will say so – once. Review call on paid tiers. No sales pressure. No follow-up unless you want one. There is no sign-up form: we offer it case by case. Free trial by invitation: two weeks after the free Starter audit, at no cost to you. 30 minutes to talk it through – not the audit itself. Starter: three changes by email. Standard and Advanced: written report plus a 45- or 60-minute call.
Budget and threshold
Our monthly minimum fee is £600 (€700 / $800) per country. On our grid it corresponds to roughly £4,000 of monthly ad spend in that country; below that, the minimum applies, so our methodology pays off best from that level. If you're earlier stage, the free audit will tell you honestly where you stand. Grid: Pricing – % of ad budget, adjusted to ROAS | WeAdU.
Break-even ROAS = 1 ÷ gross margin. At a 22% gross margin – the pure-play electronics retail benchmark – you need 4.55× just to break even, before overheads. The 2026 category average on Google Shopping is 3.8×. Sources: public Google Shopping electronics ROAS benchmarks (2026) and pure-play electronics retail gross-margin averages. Industry figures – not WeAdU client results. Calculator: Break-even ROAS calculator for multi-brand retailers | WeAdU.
Ongoing management, if it follows, is on Paid media – Google, Microsoft & Meta Ads | WeAdU.