SEO title: Gifi discount home goods — WeAdU
Client
Gifi (gifi.fr) is a French discount retailer selling home goods, decor, and everyday products across a wide range of departments.
Challenge
The goal was to grow conversion volume across Gifi's account while lowering cost per acquisition and lifting average order value.
Approach
WeAdU rebuilt Gifi's account structure by department — Outdoor, Appliances, Furniture, and Leisure — aligning campaigns with how the catalog was actually organized.
Results
Comparing August 2011 to October–November 2011, WeAdU delivered:
- +82.11% conversions — 2,800.00 → 5,100.00.
- +20.50% ROAS — 3.90× → 4.70×.
- −11.10% CPA.
- +7.12% average order value.
By restructuring the account around Gifi's own departments, WeAdU nearly doubled conversion volume while lowering acquisition cost and lifting both ROAS and average order value.