SEO title: Simply Feu firewood pellets — WeAdU
Client
Simply Feu (simplyfeu.com) ran Google Ads with WeAdU. The comparison uses two dated windows — September 1–November 30, 2021 vs December 1, 2021–February 28, 2022.
Challenge
Two pressures had to be held at once:
- Pallets the depot can deliver — A click from an unserved zone is a wasted pallet. Geo had to follow the routes Simply Feu actually runs.
- High ROAS because the margin is thin — Pallet fuel cannot absorb a loose shopping bid. The target had to stay high so logistics did not eat the winter peak.
Approach
We scaled Shopping into the winter cold peak, steered to a high ROAS target because pallet margins are thin and logistics are heavy, and excluded postcodes the trucks do not serve.
Results
Comparing September 1–November 30, 2021 vs December 1, 2021–February 28, 2022, WeAdU delivered a +184.62% increase in pallets delivered — 650.00 → 1,850.00 — for Simply Feu. Against the previous period, the account also delivered:
- Pallets delivered — 650.00 → 1,850.00 (+184.62%).
- ROAS — 6.54× → 8.22× (+25.69%).
- CPA — −17.41%.
- Value per pallet delivered — +4.32%.
- Ad spend (index) — index 100 → 235.01 (+135.01%).
- Total conversion value (index) — index 100 → 296.50 (+196.50%).
By running the method above, Simply Feu grew pallets delivered and ROAS while lowering unit acquisition cost — even as ad spend grew +135.01% to capture the opportunity.