SEO title: Rochester Electronics semiconductors — WeAdU
Client
Rochester Electronics (rocelec.com) ran Google Ads with WeAdU. The comparison uses two dated windows — April 1–June 30, 2020 vs April 1–June 30, 2021.
Challenge
Two pressures had to be held at once:
- The part number is the keyword — Broad electronics terms pull hobbyists. Exact SKUs and obsolete MPNs are how industrial procurement actually searches.
- Bulk industrial orders, not a kit — A matched year-over-year quarter only works if the click is a buyer of volume, not a weekend project.
Approach
We calibrated Search to exact part numbers and obsolete chip models so industrial buyers looking for a specific Rochester Electronics line item found it, rather than a hobby electronics browse.
Results
Comparing April 1–June 30, 2020 vs April 1–June 30, 2021, WeAdU delivered a +53.57% increase in industrial orders — 140.01 → 215.02 — for Rochester Electronics. Against the previous period, the account also delivered:
- Industrial orders — 140.01 → 215.02 (+53.57%).
- ROAS — 5.53× → 7.24× (+30.92%).
- CPA — −15.30%.
- Average industrial order value — +10.80%.
- Ad spend (index) — index 100 → 130.02 (+30.02%).
- Total conversion value (index) — index 100 → 170.20 (+70.20%).
By running the method above, Rochester Electronics grew industrial orders and ROAS while lowering unit acquisition cost — even as ad spend grew +30.02% to capture the opportunity.