Why Microsoft Advertising for resellers
Google captures the majority of purchase intent. Microsoft Advertising captures the rest – and for multi-brand resellers, that rest is worth having.
Microsoft's Bing Search Network reaches searchers you genuinely cannot reach on Google: older demographics, higher household income, Windows and enterprise users. For resellers of premium consumer electronics, home appliances, jewellery, or sporting goods, this is a different buyer with meaningful purchasing power.
- ~30–40% lower CPC than equivalent Google Search terms (widely reported across the industry; individual accounts vary)
- Exclusive reach: a meaningful share of Microsoft Bing searchers are not active on Google
- Easy to launch: Microsoft Advertising allows direct import of your Google Shopping feed and campaign structure – the marginal setup cost is low once Google is running
How we run it – AI-boosted, integrated with Google
We don't run Microsoft Advertising in isolation. It is the second ring of the same system:
- Feed import from Google – your Merchant Center feed syncs to Microsoft's Merchant Center, so your product catalog is live on both networks from day one.
- Campaign mirroring with local adjustments – we start with your Google structure, then adapt bids, match types, and negative keywords to Microsoft's audience and query patterns (Microsoft users search differently).
- Same Refine → Test → Automate → Scale method – the AI-boosted approach that improved ROAS for 70% of WeAdU clients (14 of 20 clients, over 12 months) applies identically across both platforms.
- Unified reporting – both platforms are tracked under one attribution framework so you see true incremental contribution from Microsoft, not blended ROAS that hides what each channel is doing.
What you get
WeAdU manages Microsoft Advertising as a service – not as a Microsoft-certified partner. Our value is the system: feed quality, campaign architecture, and daily operational control.
- Microsoft Search Ads (text ads on Bing, Yahoo, DuckDuckGo via the partner network)
- Microsoft Shopping Ads (product feed ads – the equivalent of Google Shopping)
- Audience targeting (LinkedIn Profile Targeting, in-market audiences)
- Brand safety and placement controls
Proof
WeAdU has delivered results across Google Ads, Microsoft Ads, and Meta Ads for brand resellers since 2014.
- 70% of clients see a higher ROAS after WeAdU restructures their accounts (14 of 20 clients, over 12 months)
- $241M+ in sales generated across client accounts
- 5.3M+ conversions managed
- 24+ years of paid-media expertise · Google Premier Partner
- Client spotlight: Wellbots – scaled its Google Ads investment 50.00× over twelve years, at 8.00× sustained ROAS since 2014
Read the electronics reseller case study →
Ready to expand?
Get a free Google Ads audit →
Contact: jeff@weadu.com
