No. Brand resellers are what we specialise in, but our method works for any catalogue-driven e-commerce business.
Our About page has a section headed “Not a reseller? We work with you too.” Here is what it says: WeAdU specialises in brand resellers – but the methodology applies to any catalogue-driven e-commerce business. DTC brands, traditional retailers, marketplace sellers. If you have SKUs, we have a system.
The FAQ makes the same point twice. Under Who is WeAdU best for?: WeAdU is built for multi-brand e-commerce resellers – businesses that sell established brands across a large catalog and need campaign structures that scale with feed complexity. We also work with DTC brands and standard e-commerce retailers.
And under Do you only work with brand resellers?: No – we specialize in resellers, but we welcome any serious e-commerce business. Our feed-first, AI-boosted methodology works for any store with a large product catalog, high SKU volume, or multi-brand complexity. Not a reseller? You're welcome too.
Those same types of business come up again in our Performance Max guide, How a multi-brand catalogue should structure Performance Max and the product feed.
Wondering who would actually run your account? That's covered in Who works on your account?.