Premier Partner status is one verifiable signal, not the only one. Our Google Premier Partner page sets out the facts: we have held the status in 2024, 2025 and 2026, and it explains what the status gives your account.
The status is not purchased, and it is not applied for. It is awarded on measurable criteria, and Google re-assesses it every calendar year. We have re-qualified in 2024, 2025 and 2026 and have not let it lapse.
That page lists three criteria: client performance, spend managed and certification. Performance means client account growth and revenue results that meet Google's top-tier thresholds. Spend managed means a minimum qualifying ad spend across managed accounts over a trailing 12-month period. Certification means certified specialists across the relevant Google Ads product areas.
For your account, the status means access to Google beta features before general availability, including new Performance Max configurations, bidding experiments and audience tools. It also brings direct escalation channels for account suspensions, policy disputes and technical issues, and priority access to Google support for managed accounts.
Want to check the badge yourself? Open How to verify WeAdU. Three public sources match: Companies House (number 11723790), the Google Partners profile, and the pages on weadu.com. That page lists the years 2024, 2025 and 2026.
Skillshop badges are individual credentials, separate from our Google Premier Partner badge.
If you resell branded products, start with Shopping and Performance Max: Which Google Shopping and Performance Max agency suits a reseller of branded products?.