Every product in the feed is classified every day. Here is how our FAQ puts it: Every product in your feed is classified daily based on the past 30 days of ROAS data, price band, and brand status. This updates custom labels automatically – so campaign structure always reflects current performance. New winners get promoted; discontinued SKUs get excluded. No manual intervention required.
That answer covers classification only. On the homepage, the Automate step goes further: Daily product classification, custom label updates, and feed maintenance. Automation handles the repetitive; humans handle the strategic. Services names the method Refine → Test → Automate → Scale.
The channels this feed supplies are covered in a separate answer: What channels do you manage?.