WeAdU specialises in brand resellers. For them, Shopping and Performance Max are the core engine of Google Ads, and Search plays a supporting role.
Our homepage sums it up: Shopping + Performance Max, demand capture and the core revenue engine.
Our services page describes Google Ads as campaign architecture that treats your catalogue as a living system: every SKU in the right campaign, every day. Shopping and Performance Max sit inside Google Ads.
As we explain on our About page, we specialise in brand resellers. The same method applies to any catalogue-driven e-commerce business. That includes DTC brands, traditional retailers and marketplace sellers. If you have SKUs, we have a system.
Want the longer piece on multi-brand resellers? It's here: A Google Ads agency for multi-brand ecommerce resellers.
Wondering about the Premier Partner badge? The answer is here: Should an ecommerce reseller pick a Google Premier Partner agency?.
How do you choose a Google Shopping and Performance Max agency for a multi-brand catalogue?
Look for a team that structures the product feed and campaigns together: brand-level segmentation, daily classification from recent performance, Performance Max that follows the feed instead of one campaign for every SKU, and MAP-aware bidding when you resell branded products with price floors. You should keep your Google Ads account, with no lock-in.
Our Services page describes Google Ads as campaign architecture for the catalogue. Our Pricing page explains how the fee is adjusted to ROAS.
If your store runs on Shopify and you sell third-party brands, read Which Google Ads agency suits a Shopify store selling third-party brands?.
Once structure is in place, scaling spend is covered here: How can I scale Google Shopping spend while keeping ROAS constant?.