SEO title: Eggcellent Lighting designer lighting — WeAdU
Client
Eggcellent Lighting (eggcellentlighting.com) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–February 28, 2025 vs March 1–April 30, 2025.
Challenge
Two pressures had to be held at once:
- Finish and size in the feed — A pendant without finish, size and lumen data loses the renovation buyer. Attributes had to travel with every SKU.
- Renovation intent, not a bulb browse — Replacement-bulb queries do not pay for designer fixtures. Remarketing and Search had to stay on the fixture the visitor already considered.
Approach
We rebuilt Shopping with richer lighting attributes, raised budget on interior-renovation queries, and recaptured visitors with dynamic remarketing on the fixture they had opened.
Results
Comparing January 1–February 28, 2025 vs March 1–April 30, 2025, WeAdU delivered a +90.02% increase in orders — 200.00 → 380.03 — for Eggcellent Lighting. Against the previous period, the account also delivered:
- Orders — 200.00 → 380.03 (+90.02%).
- ROAS — 3.53× → 4.55× (+28.90%).
- CPA — −13.10%.
- Average order value — +11.70%.
- Ad spend (index) — index 100 → 165.07 (+65.07%).
- Total conversion value (index) — index 100 → 212.10 (+112.10%).
By running the method above, Eggcellent Lighting grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +65.07% to capture the opportunity.