Google Ads Best Practices for Multi-Brand Resellers

2026 edition — free by email

What changes when one Google Ads account has to work for five brands instead of one — and what to check before your next campaign change.

PDF · 8 pages · English

Inside

1. Structure around brands, not around habit
2. One product record only where online and in-store match
3. The brand attribute is not decorative
4. Your reseller status has to be provable, not just true
5. The trademark question is your ad text, not your keywords
6. Route each search to the right brand
7. Let repeat buyers, not averages, drive Performance Max
8. Budget by margin, not by catalog size
9. Feed Demand Gen the same data you feed Performance Max
10. What's new in 2026 worth acting on
11. What a public Shopping check reveals — eight findings and the fix for each
12. Co-op funding comes with its own rules
13. Before you touch the account again — a five-minute check