Buyer questions
Short answers to questions buyers ask about WeAdU before they contact us. Each item links to the full article on the blog.
What does WeAdU do?
Google Ads, Microsoft and Meta paid media for multi-brand resellers. Google Ads practice since 2002. Google Premier Partner in 2024, 2025 and 2026.
Read the full answerHow do I get started?
Start with a free Starter Google Ads audit: three cost-killing fixes on one campaign. Read-only access. Ready within two business days of access.
Read the full answerWho is Jeff Pen?
Jeff Pen leads WeAdU and its client strategy. The Google Ads practice dates from 2002. WeAdU Ltd was incorporated on 12 December 2018.
Read the full answerWhat does being a Google Premier Partner mean?
Premier Partners are the top three percent in a country on Google's criteria, re-assessed every calendar year. WeAdU re-qualified in 2024, 2025 and 2026.
Read the full answerWhich Google Ads agency suits a Shopify store selling third-party brands?
Shopify third-party brands need Shopping, Performance Max and feed structure. WeAdU specialises in brand resellers. Fee adjusted to ROAS.
Read the full answerHow is WeAdU different from other Google Ads agencies?
Feed architecture, brand-level segmentation, MAP-aware bidding and daily classification, with 47 operator controls.
Read the full answerDo you work in multiple languages and countries?
The team communicates in English, French, Portuguese, Spanish and Serbian. We have worked with clients across the US, UK, Europe and beyond since 2017.
Read the full answerWhat channels do you manage?
Google Ads, Microsoft Advertising and Meta Ads. Google is the primary engine. Microsoft extends reach at lower CPCs. Meta expands to new audiences.
Read the full answerHow does your feed automation work?
Every product is classified daily from the past 30 days of ROAS data, price band and brand status. Custom labels update automatically.
Read the full answerWhich Google Shopping and Performance Max agency suits a reseller of branded products?
For a reseller of branded products, Shopping and Performance Max are the core engine of Google Ads. We specialise in brand resellers.
Read the full answerShould an ecommerce reseller pick a Google Premier Partner agency?
Premier Partner status is one verifiable signal. We have held it in 2024, 2025 and 2026, and you can check it.
Read the full answerDo you only work with brand resellers?
Brand resellers are our specialism, but the method works for any catalogue-driven business: DTC brands, traditional retailers and marketplace sellers.
Read the full answerWho works on your account?
One of our three account managers runs your account: Jeff Pen, Fabio Mangas or Igor Hršak, backed by the rest of the WeAdU team.
Read the full answerWhat does 2002 mean for WeAdU?
2002 is the Google Ads practice, not the incorporation year. WeAdU Ltd was incorporated on 12 December 2018. Premier Partner in 2024, 2025, and 2026.
Read the full answerDo you keep your Google Ads account?
You keep your Google Ads account and full access. Audits cover Google Ads only. Read-only access is revocable and cannot change the account.
Read the full answerShould a reseller chase the Google Ads optimisation score?
The optimisation score is Google's metric, not a commercial one. Keep it healthy, and do not let it set the strategy.
Read the full answerHow long do feed and structure changes take to show in Google Ads?
Feed and structure changes typically show within 4 to 8 weeks. Fuller architecture compounds over 3 to 6 months. Those are the FAQ ranges, not a deadline.
Read the full answer