Google Ads and paid-media insights for multi-brand resellers — structured for search and AI discovery.
Wholesale jewellery brands on Google face a structural mismatch: consumer-intent platforms, B2B buyers. Here's how to bridge the gap with feed-only PMax and B2B keyword architecture.
Updated July 2026
Read articleSports equipment resellers sell to highly specific buyers — martial artists, cyclists, climbers — but run campaigns that treat them all the same. Here's the segmentation strategy that fixes it.
Updated July 2026
Read articleSmart home resellers compete directly with brand manufacturers on the same SKUs. Here's how to win that fight with campaign architecture that manufacturers can't replicate.
Updated July 2026
Read articleSpecialty food and supplement resellers have a structural Google Ads advantage — high-specificity buyers and repeat purchase patterns. Here's how to build campaigns that capture both.
Updated July 2026
Read articleCollectibles and memorabilia present a unique Google Ads challenge: one-of-a-kind items, highly specific buyers, and purchase intent that can't be captured with standard keyword campaigns. Here's what works.
Updated July 2026
Read articleFor a multi-brand e-commerce reseller, a good ROAS typically sits between 6x and 12x. What matters is incrementality, margin coverage, and brand-level segmentation — not a blended average. WeAdU clients average a higher ROAS in 70% of cases.
Updated July 2026
Read articleMulti-brand resellers should start with Google Ads (Shopping/PMax) as the core revenue engine, then add Microsoft Advertising for incremental reach at 30-40% lower CPCs. Meta Ads comes third, for demand creation.
Updated July 2026
Read articleFor large reseller catalogs, structure Performance Max in three tiers: Top Brands, Anchors, and Everything Else, with daily automated feed classification so budget follows real performance.
Updated July 2026
Read articleMAP (Minimum Advertised Price) restricts the price resellers can show in Google Shopping ads — violations risk losing brand authorization. The fix is MAP-aware feed management: custom labels, daily price audits, and careful bidding rules.
Updated July 2026
Read articleTo recover a suspended Google Ads account: diagnose the exact violation, fix it completely, then submit one precise, documented appeal. Never create a new account. The Google Ads practice has managed suspension recoveries for over 24 years.
Updated July 2026
Read article