SEO title: ActivHawks action cameras — WeAdU
Client
ActivHawks is an e-commerce retailer specializing in outdoor gear accessories, action cameras and drone components, serving sports and outdoor enthusiasts. Demand concentrates around the summer peak in outdoor sports activity, when shoppers stock up on nomadic video equipment.
Challenge
Ahead of the summer peak, the goal was to accelerate sales of nomadic video equipment while lowering the unit cost of acquisition. Two pressures had to be balanced at once:
- Seasonal surge — capturing as much of the summer spike in demand as possible.
- Acquisition cost discipline — scaling spend for the peak without letting cost per acquisition rise.
Approach
We optimized ActivHawks' Google Shopping product feed ahead of the summer peak, sharpening how the catalog matched shopper intent for action cameras, drone components and outdoor accessories during the season's highest-demand window.
Results
Comparing spring 2021 (Mar 1–May 31) to the summer peak (Jun 1–Aug 31), WeAdU delivered a 92.50% increase in conversions — 214.00 → 412.00 orders — for ActivHawks. Against the previous period, the account also delivered:
- +92.50% conversions — 214.00 → 412.00 orders vs. the previous period.
- +21.10% ROAS — 3.80× → 4.60×.
- −12.30% CPA.
- +6.20% AOV.
By optimizing the Shopping feed ahead of the season, ActivHawks scaled through its summer peak while lowering its cost per acquisition and lifting ROAS — even as ad spend grew 68.81% to capture the opportunity.