SEO title: Delamaison.com furniture – WeAdU
Client
Delamaison.com is a French e-commerce retailer specializing in furniture, home linens and decor.
Challenge
Ahead of the winter season, the goal was to maximize visibility for the catalog's hero, high-AOV pieces across Shopping and Search – living room, bedroom and tableware – while keeping the campaign structure efficient at scale.
- Catalog complexity – a wide catalog spanning multiple furniture and decor departments.
- Efficient scaling – growing spend into the winter peak without losing profitability.
Approach
We restructured Delamaison.com's Shopping and Search campaigns by department – living room, bedroom, tableware – and layered in automated optimization scripts to maximize visibility for the catalog's hero, high-average-order-value pieces.
Results
Comparing autumn 2011 (Oct 1–31) to winter 2011–2012 (Nov 1–Jan 31), WeAdU delivered a 78.30% increase in conversions – 1,150.00 → 2,050.00 orders – for Delamaison.com. Against the previous period, the account also delivered:
- +78.30% conversions – 1,150.00 → 2,050.00 orders vs. the previous period.
- +17.10% ROAS – 4.11× → 4.80×.
- −7.13% CPA.
- +8.81% AOV.
By segmenting campaigns by department and automating bid optimization around hero pieces, Delamaison.com scaled into the winter season while lowering acquisition costs and lifting both ROAS and average order value – even as ad spend grew 65.70% to capture the opportunity.