SEO title: Pretty Lady women's fashion — WeAdU
Client
Pretty Lady (pretty-lady.fr) ran Google Ads with WeAdU. The comparison uses two dated windows — March 1–May 31, 2021 vs June 1–August 31, 2021.
Challenge
Two pressures had to be held at once:
- Dresses in season, not leftover basics — Shopping had to push the dresses that still carried margin, not the SKUs already marked down to move.
- Ramp before the sales, not during them — Waiting until markdown week burns the margin the ramp was meant to protect. Period A had to spend while full-price dresses still sold.
Approach
We ramped budget ahead of the sales, prioritized Shopping on seasonal dresses, and trimmed bids where a clearance click would have eaten unit margin.
Results
Comparing March 1–May 31, 2021 vs June 1–August 31, 2021, WeAdU delivered a +74.20% increase in orders — 310.02 → 540.04 — for Pretty Lady. Against the previous period, the account also delivered:
- Orders — 310.02 → 540.04 (+74.20%).
- ROAS — 3.12× → 3.84× (+23.08%).
- CPA — −13.90%.
- Average order value — +5.60%.
- Ad spend (index) — index 100 → 150.02 (+50.02%).
- Total conversion value (index) — index 100 → 183.91 (+83.91%).
By running the method above, Pretty Lady grew orders and ROAS while lowering unit acquisition cost — even as ad spend grew +50.02% to capture the opportunity.